Company Overview
Grihum Housing Finance Limited, formerly Poonawalla Housing Finance Limited, stands as a leading name in affordable housing finance in India, backed by the TPG group and recognized by the Reserve Bank of India. The company focuses on meeting the housing finance needs of customers in semi-urban and peri-urban areas across India. Grihum offers a variety of housing finance solutions tailored to different customer requirements, including loans for fully constructed, under-construction, and resale properties, self-construction projects, home improvements, extensions, and loans against property.
Key Financials and Operations
- Assets Under Management (AUM): ₹9,129 Crores.
- Customers: Serves over 83,000 clients.
- Branch Network: Comprises 211 branches across 18 states and Union Territories in India.
Mission, Vision, and Values
- Vision: To be the most trusted partner in achieving home ownership in real India.
- Mission: To provide a seamless and dignified home ownership journey, focusing on self-made individuals.
- Core Values: Humility, Trust, and Togetherness are the pillars of Grihum’s operations.
Leadership Team
Board of Directors
- Mr. Manish Jaiswal: Managing Director & CEO, guiding strategic directions.
- Mr. Puneet Bhatia: Non-Executive Director, with a background in corporate finance.
- Mr. Sanjeev Mehra: Non-Executive Director, experienced in strategic planning and governance.
- Ms. Richa Arora: Independent Director, with extensive board-level experience.
- Mr. Prem Manjooran: Independent Director, providing a global perspective.
- Mr. Nitin Gupta: Independent Director, with expertise in financial management.
Management Team
- Pankaj Rathi: Chief Financial Officer - Financial strategy and management.
- Amit Kumar Khan: Chief Business Officer - Drives business and market expansion.
- Pankaj Maduskar: Chief Credit Officer - Credit risk management.
- Varun Guliani: Chief Information Officer - Technology infrastructure.
- Mohit Sharma: Chief Compliance Officer - Regulatory compliance.
- Ashish Singhania: Head of Human Resources - Talent management.
- Siddharth Berry: Head of Operations - Operational efficiency.
- Rahul Mishra: Head of Internal Audit - Internal controls and governance.
Product and Service Offerings
Grihum focuses on affordable housing finance, offering:
- Home Loans: For fully constructed, under-construction, and self-construction projects.
- Home Construction Loans: For plot purchases and construction.
- Home Extension Loans: For home expansions.
- Home Improvement Loans: For enhancements and makeovers.
- Loans Against Property: Using residential or commercial properties as collateral.
Strategic Objectives
Commitment to transparent, respectful, and customer-focused experiences under the "Go Home Loan – Go Direct" initiative, ensuring ease and transparency. The slogan "Apna Ghar, Apni Pehchan" reflects the focus on homeownership that mirrors personal identity.
Contact Information
Registered & Corporate Office:
6th Floor, B Building, Ganga Trueno, Lohegaon, Pune, Maharashtra 411014
Customer Care:
Toll Free No: 1800-266-3204
Email: customercare@grihumhousing.com
Operational Hours: 09:00 AM to 07:00 PM, Monday – Saturday (Closed on 1st and 2nd Saturday, Sundays, and Public Holidays)
Competitor Profiling
Key Competitors
HDFC Ltd.
- Established: 1977
- Offerings: Housing loans, home improvement, and non-housing loans.
- Financials: Gross loans at ₹6.2 trillion.
- Network: 651 offices, international presence.
LIC Housing Finance Ltd.
- Established: 1989
- Offerings: Long-term finance for residential units.
- Network: 282 marketing units, international office in Dubai.
Indiabulls Housing Finance Ltd.
- Established: 2005
- Offerings: Mortgage, brokerage, and consumer finance.
- Strategic Focus: Online accounts and broad partnerships.
Aavas Financiers Ltd.
- Established: 2011
- Specialization: Low and middle-income segments.
- Strategy: Unique credit appraisal method.
PNB Housing Finance Ltd.
- Established: 1988
- Offerings: Diverse housing finance solutions.
- Financial Milestones: Recent rights issue of ~INR 2,500 crore.
Strategic Insights
Market Dynamics
The Indian housing finance market is growing, with significant contributions from public and private sectors. Competitors integrate finance with larger financial markets and adopt international strategies.
Innovation and Adaptation
Aavas Financiers leverages non-conventional appraisal methods for underserved markets. Competitors use technology and customer-centric approaches for easier loan processes.
Competitive Positioning
Grihum should enhance product offerings, focus on urban and rural financing, and expand distribution, leveraging partnerships for market position strengthening.
