Grunt Style, LLC - Company Research Report
1. Company Overview
- Name: Grunt Style, LLC
- Mission: To be the leader instilling Pride in SELF, in our MILITARY, and in our COUNTRY. The company aims to bring patriotic apparel to every home in America.
- Founded: In 2009, by a former Army Drill Sergeant.
- Key People: No information is available.
- Headquarters: Originally founded in Fort Benning, Georgia. Current headquarters location is not specified.
- Number of Employees: Over 400 US Veterans and Patriots.
- Revenue: No information is available.
- What is the Company Known For: A powerful post-9/11 veteran-owned lifestyle brand known for providing patriotic apparel and embodying a lifestyle representing the American fighting spirit.
2. Products
2.1 Overview
Grunt Style offers a variety of patriotic clothing and accessories designed to reflect the American spirit and pride.
2.2 Product Offerings
- T-Shirts
- High-quality patriotic themes for both men and women.
- Various collections including Blue Collar, First Responders, and Military Branches.
- Hoodies and Outerwear
- Hoodies with designs expressing American patriotism and liberty themes.
- Hats & Beanies
- Flat bill hats and stretch fit hats with unique designs.
- Basic T-Shirts & Packs
- Standard issue core t-shirts available in multi-pack discounts.
- Accessories
- An array of items including stickers, patches, and badges to complement the clothing lines.
- Custom Apparel
- Offers customers the chance to customize designs, ensuring every piece reflects personal or organizational pride.
2.3 Key Features
- Beer Guarantee®: Lifetime guarantee covering tears, holes, and stains including from beer and defending the American flag.
- Club Grunt Style Membership: Monthly patriotic t-shirts, exclusive access to a members-only store and discounts.
3. Recent Developments
- Patriotic Apparel Enhancements
- Introduction of new t-shirts and clothing items reflecting timely patriotic themes and military operations like "Operation Inherent Resolve T-Shirt".
- Club Grunt Style
- Launched a patriotic t-shirt subscription service providing exclusive merchandise and discounts.
- Retail Expansion
- Opened multiple retail outlets in diverse locations to enhance customer engagement and physical shopping experiences.
- Foundation Establishment
- In 2021, the Grunt Style Foundation was established as a nonprofit to assist veterans, service members, and their families focusing on issues like food insecurity and veteran homelessness.
- Retail Locations
- Expanded across various locations including Atlanta, Branson, San Antonio, Las Vegas, Norfolk, and more.
- Partnerships and Collaborations
- Collaboration with partners like Badass Beard Care and Operator Coffee for continuous member engagement and product enhancement.
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This report encapsulates the current framework and market standing of Grunt Style, LLC, focusing on its mission to imbibe patriotic pride in its customers through its apparel range and community-centric activities.
