Cromus Company Market Research Report

Company Overview

Name and Mission

Company Name: Cromus

Mission: Encantar ao primeiro olhar. Cromus strives to evoke happiness and transform simple moments into special ones through its products.

Foundation and Founders

Founded: 1993

Founder: Eduardo Cincinato

Key People

No information is available

Headquarters

Location: Av. Ibirapuera, 2713 - Indianópolis, São Paulo - SP, Brazil - Cep: 04029-200

Number of Employees

No information is available

Revenue

No information is available

Known For

Cromus is renowned as the largest company in Latin America for gift packaging, and Christmas and Easter decor solutions.

Products

Overview of Products

Cromus Embalagens: Diverse packaging solutions for gifts including boxes, envelopes, and bags.

Cromus Decorações: Decorative items for seasonal festivities like Easter.

Cromus Festas: Party decorations that include themes and special characters.

Carber and Packpel: Specializes in corporate packaging needs.

Balloons: Decorative and thematic balloons for various events.

Key Features

Gift Bags and Boxes: Available in various sizes and finishes; customizable to propagate brand values through designs.

Decorative Laminations: Featuring hot stamping, embossing, and other modern finishes.

Party Decorative Lines: Includes popular characters and themes to enhance festivities.

Balloons: High-performance balloons, with unique themes and colors.

Novelty Packaging: Includes festive-exclusive offerings like themed truffle boxes and wrapping papers.

Recent Developments

New Products Launched

Easter Packaging Lines: Including products like the Cone Festa with coelhinhos (bunnies) and character motifs. New lines such as Flor de Cacau available in distinct color themes: Marfim, Vermelho, Marrom, and Turquesa.

Packaging Innovations: Recent introduction of acrylic eggs with glitter finishes and special hot stamping tins.

Kits for Gifts: Deco kits and packaging collection introduced for various seasonal commitments, including novelty kits for Easter.

New Features and Partnerships

Enhancements in Packaging: New designs including flavors like Chumbo em Rolo for improved workability and aesthetic appeal.

Store Expansion: Opening of Cromus Experience, a retail concept in São Paulo, to provide experiential engagement with the product line.

Partnerships

No information is available

Cromus has established itself as a leader in the packaging and decorative industry in Latin America, rapidly expanding their product offerings to capture a broad customer base by continually innovating and introducing thematic, high-quality products.