Grupo Crosland Company Profile

Background

Grupo Crosland is a Peruvian conglomerate with over 60 years of experience in managing and representing brands across various sectors, including consumer goods, heavy machinery, and services. The company operates in the automotive, real estate, gastronomy, railway, and consumer goods industries. Additionally, Grupo Crosland has a commercial presence in Bolivia, focusing on the automotive sector.

Key Strategic Focus

Grupo Crosland's strategic focus encompasses several core objectives:

• Automotive Sector: Specializing in the commercialization of two and three-wheeled vehicles, the company has established itself as a key player in the Peruvian automotive market.

• Real Estate Development: Engaging in the development and management of real estate projects, contributing to urban growth and infrastructure.

• Gastronomy: Operating within the food and beverage industry, offering diverse culinary experiences.

• Railway Services: Providing services related to railway operations and maintenance.

• Consumer Goods: Managing and representing various consumer goods brands, catering to a broad market segment.

The company leverages its extensive experience to maintain a competitive edge in these diverse sectors.

Financials and Funding

Grupo Crosland reports an annual revenue of approximately $65 million, with a workforce of around 280 employees. The company has not publicly disclosed information regarding funding rounds or external investments.

Pipeline Development

While specific details about ongoing projects or product developments are not publicly available, Grupo Crosland's diversified operations suggest continuous engagement in initiatives across its various sectors, including automotive product lines, real estate projects, and expansion in the gastronomy industry.

Technological Platform and Innovation

Grupo Crosland employs various technological platforms to enhance its operations:

• Enterprise Resource Planning (ERP): Utilizes systems like SAP for integrated business processes.

• Business Intelligence (BI): Employs tools such as Power BI for data analysis and decision-making.

• Programming Languages: Incorporates languages like Python and JavaScript in its technological stack.

These technologies support the company's diverse operations and contribute to its competitive advantage.

Leadership Team

The leadership team at Grupo Crosland includes:

• Willard Manrique: Serving as the Chief Executive Officer (CEO), he oversees the company's strategic direction and overall operations.

• Antonio V: Holding the position of Chief Financial Officer (CFO), he manages the company's financial planning and risk management.

Other key team members include:

• Tito Zevallos: Brand Manager, responsible for overseeing brand strategies and market positioning.

• Luis Gamarra: Brand Manager, focusing on brand development and promotional activities.

• John Cienfuegos: Supervisor de Planta, managing plant operations and production processes.

• Joaquin Velarde: Coordinador de Alianzas Comerciales, coordinating commercial alliances and partnerships.

• Luis Alvarado: Asistente Contable, assisting in accounting and financial reporting.

These individuals play pivotal roles in driving the company's success across its various business units.

Leadership Changes

There is no publicly available information regarding recent significant changes or appointments within Grupo Crosland's leadership team.

Competitor Profile

Market Insights and Dynamics

Grupo Crosland operates in multiple sectors, each with its own market dynamics:

• Automotive Sector: The Peruvian automotive market has seen growth, particularly in the two and three-wheeled vehicle segments, driven by increasing urbanization and demand for affordable transportation.

• Real Estate: Urban development projects continue to expand, offering opportunities for real estate development and investment.

• Gastronomy: The food and beverage industry remains vibrant, with a growing interest in diverse culinary experiences.

Competitor Analysis

In the automotive sector, Grupo Crosland faces competition from companies like:

• Amports de Mexico S.A de C.V: With 55 employees, this company operates in the automotive sector, providing services that may overlap with Grupo Crosland's offerings.

• DISAYT: Employing 120 individuals, DISAYT is another competitor in the automotive industry, potentially competing in similar market segments.

In the real estate sector, competitors include:

• CR Construction Group: An investment holding company providing construction services, competing in real estate development.

• Henan Zhongyuan Expressway: A provider of expressway construction solutions, operating in the infrastructure development space.

In the gastronomy sector, competition comes from various local and international food and beverage companies offering diverse culinary options.

Strategic Collaborations and Partnerships

Grupo Crosland has established partnerships to strengthen its market position:

• Bajaj Auto Ltd.: The company imports spare parts and accessories for Bajaj vehicles, indicating a strategic partnership in the automotive sector.

These collaborations enhance Grupo Crosland's competitive positioning in key markets.