guarented Research by SuperAGI

Overview

Company Name: Guarented Rentals Private Limited
Founded: 2015
Headquarters: Bengaluru, Karnataka, India
Industry: E-Commerce, Marketplace, Furniture & Home Decor, Electronics & Appliances, Home Care
Business Model: B2C, B2B2C
Core Services: Renting and leasing of home appliances and furniture
Revenue: Approximately $4 million
Employee Count: 41 to 60

Founders and Leadership

Harshwardhan Raikwar

Position: Co-founder and CEO

Education: IIT Kharagpur

Previous Experience: Management consultant at Accenture, Sales at Capillary

LinkedIn Profile: [Harshwardhan Raikwar on LinkedIn](https://in.linkedin.com/in/harshwardhan028)

Abhimanyu Dikshit

Position: Co-founder and CTO

Education: IIT Kharagpur

Previous Experience: 24/7 Labs, Co-founder of Retention.ai

LinkedIn Profile: [Abhimanyu Dikshit on LinkedIn](https://in.linkedin.com/in/manyu2)

Company Highlights

Guarented, established in 2015, stands as a significant entity in the furniture and appliance rental industry. Founded by IIT Kharagpur alumni Harshwardhan Raikwar and Abhimanyu Dikshit, it offers a platform for renting household products at competitive prices while promoting sustainability and asset-free living. Guarented's business model caters to both consumers and businesses, emphasizing flexible living solutions.

Market and Services

Guarented serves primarily the Indian market with a robust presence in Bengaluru. Its offerings include a diverse range of home appliances such as TVs, washing machines, refrigerators, and microwaves, catering to individuals and businesses alike. Key features of their service include sustainability, a user-friendly platform, and financial backing from KSTART, the seed funding arm of Kalaari Capital.

Notable Features:

Sustainability Focus: Emphasizes recycling and waste reduction.

Convenient User Experience: Offers a tech-friendly platform for seamless transactions.

Financial Backing: Supported by seed funding from KSTART.

Recent Developments

Guarented's advancements include a profitable exit for an angel investor and a high customer satisfaction score, reflected in a 4.2+ rating on Google. Its strong growth trajectory signals potential expansion and increased market share as the demand for consumer durable rentals rises.

Engagement Opportunities

Collaborating with Guarented offers opportunities to partner with a company focused on innovation and sustainable home solutions, showcasing readiness for continued industry success.

Competitor Profiling

Guarented operates in a competitive landscape alongside notable companies like Rentomojo, Furlenco, CityFurnish, Rentickle, and Pepperfry. The company is lauded for tenant-friendly terms and a comprehensive product range suited for urban customers.

Key Competitors

Rentomojo: Offers furniture and appliances on a subscription model with a strong market presence.

Furlenco: Provides elegant furniture rental and sales services with a significant urban footprint.

CityFurnish: Focuses on fashion-forward, affordable rentals with user-friendly contracts.

Rentickle: Known for a diverse range of home essentials, offering simplified home furnishing rentals.

Pepperfry: Distinguishes itself as an online marketplace with vast home decor products, available both online and offline.

Competitive Edge and Challenges

Guarented differentiates itself through a sleek user interface and a broad product range that meets urban consumer needs. However, challenges include establishing a unique brand identity and maintaining customer loyalty in a saturated market.