Guidebook Inc. Company Profile

Background

Overview:
Guidebook Inc., established in 2011 and headquartered in San Francisco, California, specializes in providing a no-code platform that enables individuals and organizations to create custom mobile applications for events and physical locations. The company's mission is to simplify the app-building process, making it accessible and cost-effective for users without technical expertise. Guidebook's platform has been adopted by over 100,000 organizations, including prominent brands such as Coca-Cola, Amazon, YouTube, Google, and Samsung, as well as leading universities worldwide. To date, Guidebook-powered apps have been downloaded more than 14 million times across 75 countries.

Key Strategic Focus

Core Objectives:
Guidebook aims to empower users to create feature-rich, custom mobile applications without the need for coding skills. The platform focuses on enhancing user engagement, facilitating real-time communication, and providing valuable information through intuitive app interfaces.

Areas of Specialization:
The company specializes in developing mobile guides for events, conferences, corporate training, and educational institutions. Its platform supports a wide range of functionalities, including schedule management, interactive maps, push notifications, and attendee engagement tools.

Key Technologies Utilized:
Guidebook's platform leverages a user-friendly, drag-and-drop interface that allows for rapid app development. It integrates with various technologies to ensure scalability, security, and seamless user experiences.

Primary Markets Targeted:
Guidebook serves a diverse clientele, including corporate enterprises, educational institutions, non-profit organizations, and event planners across multiple industries.

Financials and Funding

Funding History:
As of 2015, Guidebook has raised a total of $10 million in funding through seed and Series A rounds. Investors include London-based Mosaic Ventures and MHS Capital.

Revenue:
The company's estimated annual revenue is approximately $11.6 million, with an average revenue of $140,000 per employee.

Intended Utilization of Capital:
The funds raised have been allocated towards product development, expanding customer support services, and scaling operations to meet the growing demand for mobile event applications.

Technological Platform and Innovation

Proprietary Technologies:
Guidebook offers a proprietary no-code app-building platform that enables users to create customized mobile applications efficiently. The platform includes features such as:

Drag-and-Drop Interface: Allows users to design and deploy apps without coding knowledge.

Real-Time Updates: Facilitates instant content updates and push notifications to app users.

Interactive Features: Includes interactive maps, schedules, and networking tools to enhance user engagement.

Scientific Methodologies:
While specific scientific methodologies are not publicly detailed, Guidebook's platform is designed with a focus on user experience (UX) principles, ensuring intuitive navigation and accessibility.

Leadership Team

Key Executives:

Jeff Lewis: Co-Founder & CEO

Background: Co-founded Guidebook in 2011, bringing extensive experience in the SaaS industry.

Contributions: Leads the company's strategic vision and oversees overall operations.

Peter Lada: Co-Founder

Background: Co-founded Guidebook with a focus on product development and user experience.

Contributions: Instrumental in designing the platform's intuitive interface.

Kevin Wood: Co-Founder

Background: Co-founded Guidebook, leveraging his expertise in software development.

Contributions: Focuses on the technical architecture and scalability of the platform.

Competitor Profile

Market Insights and Dynamics:

The event management software industry is experiencing significant growth, driven by the increasing demand for digital solutions to enhance event planning and attendee engagement. The market is characterized by rapid technological advancements and a shift towards mobile-first solutions.

Competitor Analysis:

Guidebook operates in a competitive landscape with several notable competitors:

Whova: Offers a comprehensive event management platform with features such as registration, networking, and attendee engagement tools.

EventMobi: Provides an end-to-end event management solution, including event apps, registration, and live polling.

Cvent: A leading event management platform offering a wide range of services, including venue sourcing, event marketing, and attendee management.

vFairs: Specializes in virtual and hybrid event solutions, offering customizable virtual environments and interactive features.

These competitors offer similar functionalities, emphasizing the importance of continuous innovation and customer-centric approaches to maintain a competitive edge.

Strategic Collaborations and Partnerships

Guidebook has established partnerships with various organizations to enhance its platform's capabilities and reach:

One Tree Planted: Collaborated to support environmental sustainability initiatives by planting trees for each app built.

Educational Institutions: Works closely with universities to provide customized mobile solutions for campus events and student engagement.

Operational Insights

Strategic Considerations:

Guidebook's focus on a user-friendly, no-code platform positions it uniquely in the market, catering to users without technical backgrounds. The company's commitment to continuous product enhancement and customer support contributes to its strong market presence.

Competitive Advantages:

Ease of Use: The intuitive interface allows for rapid app development without coding skills.

Customization: Offers a high degree of customization to meet diverse client needs.

Scalability: Capable of supporting events of various sizes, from small gatherings to large conferences.

Strategic Opportunities and Future Directions

Strategic Roadmap:

Guidebook aims to expand its platform's functionalities to include more advanced analytics, enhanced networking features, and integrations with other event management tools.

Opportunities for Expansion:

Virtual and Hybrid Events: Developing solutions tailored for virtual and hybrid event formats to meet evolving market demands.

Global Market Penetration: Expanding into emerging markets with growing demand for mobile event solutions.

Positioning for Future Objectives:

By leveraging its strengths in user experience and customization, Guidebook is well-positioned to adapt to industry trends and continue providing value to its diverse clientele.