Company Research Report: GWI (GlobalWebIndex)
Company Overview
- Name: GWI (GlobalWebIndex)
- Mission: To help everyone become an expert on their audience through game-changing consumer insights.
- Founded: 2009
- Founder: Founded in the CEO Tom's house.
- Key People:
- Nick Dearden (Chief Technology Officer)
- Headquarters:
- London HQ: 25 Farringdon Street, London, EC4A 4AB, United Kingdom
- New York HQ: 45 W 25th St, New York, NY 10010, United States
- Other Offices: Prague, Athens, and Singapore
- Number of Employees: 519
- Revenue: No information is available
- What Is the Company Known For: Leading audience targeting company for the global marketing industry, known for delivering consumer insights to agencies, media organizations, and brands.
Products
- Consumer Research Platform
- Description: A platform delivering insights into consumer behavior and trends.
- Key Features:
- Allows for precise media planning and audience targeting.
- Provides data-driven content marketing insights.
- Spark AI Market Research BETA
- Description: New AI-driven market research tool designed for rapid insights.
- Key Features:
- Offers AI-based analytics for better consumer understanding.
- Enhances quick decision making with automated insights.
- Market Research Services
- Description: Comprehensive research services offering deep consumer analysis.
- Key Features:
- Custom data solutions for various industries.
- Detailed market segmentation and consumer profiling.
Recent Developments
- New Product Launches:
- No specific new product launches mentioned in the provided data.
- New Features and Enhancements:
- Introduction of Spark AI Market Research BETA, an advanced analytics tool for market insights.
- Launch of the GWI Work, GWI USA, GWI Sports, GWI Gaming, and GWI Kids datasets for segmented consumer data analysis.
- GWI expanded their service offerings with platforms for sports, gaming, and children's market insights.
- New Partnerships:
- Partnership with Dynata for ready-to-activate global audience data.
- Collaboration with Nielsen to enhance audience analytics for agencies and advertisers.
- Other Developments:
- Expansion to APAC with a new office in Singapore.
- Raised $180 million in Series B funding from Permira's growth fund.
- Continuous product evolution with a new platform launch to make consumer insights widely accessible.
Conclusion
This report outlines GWI as a pioneering entity in the consumer research industry, leveraging cutting-edge technologies for data-driven insights. With a global presence and an expanding team, GWI is poised for continued growth and influence in market research and audience targeting.
