Haas & Wilkerson Insurance - Comprehensive Analysis Report

Summary

Haas & Wilkerson Insurance is a distinguished third-generation, family-owned independent insurance brokerage based in Kansas City, Missouri, with a legacy spanning over 95 years since its establishment in 1929. The company's core mission is "To protect assets and mitigate risk through relationships of trust," complemented by a vision "To be an evolving insurance partner providing for the communities we serve." Operating across all fifty states, Haas & Wilkerson is renowned for its specialized, full-service insurance solutions, particularly within niche markets. The company's significance in the industry is defined by its deep expertise in complex risk mitigation, proactive risk management strategies, and a steadfast commitment to client partnerships.

1. Strategic Focus & Objectives

Core Objectives

Haas & Wilkerson Insurance is driven by a commitment to safeguarding client assets and mitigating risks through trusted relationships. A primary objective is to serve as an evolving insurance partner, adapting to market changes and the unique needs of the communities it serves. The company aims for the sustained success of its partners by delivering tailored, specialized insurance programs. Short-term goals include maintaining responsiveness to industry trends, such as implementing reduced premiums during significant disruptions like the COVID-19 pandemic, and continuously enhancing service offerings. Long-term objectives center on fostering enduring partnerships, expanding into emerging niche markets, and driving future growth underpinned by a revitalized Mission, Vision, and Values framework.

Specialization Areas

The company excels in niche and specialty insurance products, primarily serving the amusements, entertainment, fairs, festivals, rodeos, and waterpark industries. Haas & Wilkerson pioneered unique programs for specific segments, including the trampoline park industry and the emerging agritainment sector. Additionally, its Specialty Program Insurors (SPI) division, launched in 1983, is dedicated to the equine industry. This deep specialization allows for unique value propositions, offering expert coverage and risk management for segments with complex and specific risk profiles.

Target Markets

Haas & Wilkerson's primary target markets are businesses operating within the specialized segments of amusements, entertainment, and agriculture-based recreation. This includes venues like waterparks and trampoline parks, as well as events such as fairs, festivals, and rodeos. Furthermore, through Specialty Program Insurors, they serve the equine industry. Beyond these specialty lines, the company also provides comprehensive commercial and personal insurance to a broader client base, maintaining a nationwide operational footprint.

2. Financial Overview

Haas & Wilkerson Insurance is a privately held company with an annual revenue of $7.3 million. The company employs approximately 175 individuals. As a private entity, detailed funding rounds or specific investor information are not publicly disclosed. The focus remains on sustainable growth and operational profitability.

3. Product Pipeline

Key Products/Services

Haas & Wilkerson Insurance offers a comprehensive suite of insurance solutions, with a strong emphasis on specialized programs:

Amusements & Entertainment Insurance:
Description: Tailored coverage for amusement parks, carnival operators, family entertainment centers, exhibitors, and various entertainment venues.
Development Stage: Established and continuously refined for over 85 years.
Target Market/Condition: Businesses in the leisure and entertainment sector requiring coverage for property, liability, workers' compensation, and other specific risks.
Key Features and Benefits: Proactive risk management, specialized underwriting to address unique industry hazards, and a partnership approach to client relations.
Fairs, Festivals & Rodeos Insurance:
Description: Comprehensive insurance programs designed for the unique needs of event organizers, vendors, and participants in fairs, festivals, and rodeos.
Development Stage: Long-standing and continually updated.
Target Market/Condition: Event planners and entities involved in large public gatherings and agricultural events.
Key Features and Benefits: Coverage for special events, participant liability, property, and concessionaire risks, managed by experts familiar with event complexities.
Waterpark Insurance:
Description: A specialized program developed in partnership with the World Waterpark Association, offering comprehensive coverage for waterparks.
Development Stage: Mature and continuously adapted.
Target Market/Condition: Waterparks seeking specialized liability and property coverage.
Key Features and Benefits: Addresses specific water-related risks, leverages industry association insights for optimal coverage, and supports risk mitigation specific to aquatic environments.
Trampoline Park Insurance:
Description: Pioneering insurance programs specifically for the rapidly growing trampoline park industry.
Development Stage: Innovative and actively expanding.
Target Market/Condition: Indoor trampoline parks needing specialized liability and property coverage for high-activity environments.
Key Features and Benefits: Addresses unique risks associated with trampoline activities, providing tailored solutions in an evolving recreational sector.
Agritainment Insurance:
Description: An emerging insurance segment for farm-based entertainment activities like pumpkin patches, corn mazes, hayrides, and petting zoos.
Development Stage: Recently introduced and expanding.
Target Market/Condition: Agricultural businesses diversifying into entertainment, requiring coverage for public access risks and farm operations.
Key Features and Benefits: Custom policies addressing specific risks of public interaction on farms, helping agritainment businesses thrive securely.
Equine Insurance (through Specialty Program Insurors - SPI):
Description: Full-service insurance solutions for the equine industry, including horse farms, private owners, racehorses, and equestrian events.
Development Stage: Established since 1983.
Target Market/Condition: Businesses and individuals within the horse industry.
Key Features and Benefits: Expert handling of equine-specific risks, including mortality, major medical, and liability.
Commercial and Personal Insurance:
Description: Broad range of commercial insurance options (property, casualty, workers' compensation) and personal insurance products (auto, home, classic car).
Development Stage: Established offerings.
Target Market/Condition: General businesses and individual clients.
Key Features and Benefits: Comprehensive coverage, risk assessment, and personalized service.

4. Technology & Innovation

Technology Stack

While specific proprietary technology platforms are not explicitly detailed, Haas & Wilkerson Insurance demonstrates a strategic commitment to leveraging modern technologies. The company has historically invested in technology and personnel to support its enduring legacy and enhance service delivery. Their innovative approach is evident in the development of specialized programs for niche and emerging markets, such as trampoline parks and agritainment. This indicates a reliance on contemporary methods and tools for data analysis, risk assessment, and policy development. The company's ability to find dynamic solutions in unusual circumstances and stay updated on industry trends suggests the use of advanced systems for underwriting, claims processing, and client relationship management, all geared towards delivering specialized coverage and proactive risk-management strategies.

5. Leadership & Management

Executive Team

Haas & Wilkerson Insurance is guided by a robust, family-oriented leadership team:

William Ralph Wilkerson IV (Ryan Wilkerson): President & Chief Executive Officer. Mr. Wilkerson joined the agency in 1999 and was appointed President and CEO in 2004. He carries forward the company's core values and entrepreneurial spirit. He is an active member of the Young Presidents' Organization International and the Council of Insurance Agents and Brokers.
Casey Williamson: Chief Financial Officer & Chief Operating Officer. Joining in 2022, Ms. Williamson is instrumental in shaping strategic direction, fostering growth, and improving performance across finance, human resources, IT, and client services. Her leadership has been credited with a 51.7% increase in EBITDA and a 27.8% rise in Net Promoter Score.
Sean Dolan: Director of Client Services. Mr. Dolan came to the agency in 2024, bringing over 25 years of diverse insurance experience, including programs for national franchise operations and outdoor adventure sports. He holds the Chartered Insurance Operations Professional designation.
Doug Flora: Director, Program Sales & Development. With more than 25 years at the agency, Mr. Flora leads sales management, strategic program development, and the growth of the program division for amusements and entertainment. He is a recognized leader in insurance and risk management for these industries and has served on the board for AIMS International.
Darin Crisman: Producer & Trust Administrator. Mr. Crisman began his tenure in 1993 as a workers' compensation loss control consultant. His responsibilities expanded in 2000 to include the administration of the Missouri Wood Industry Insurance Trust self-insured workers' compensation pool, and since 2010, he leads Specialty Program Insurors (SPI).
Jamie Fisher: Director, Information Technologies and Facilities. Mr. Fisher, who joined in 2022, oversees the transformation, strategy, adoption, and operations of all information technology and facilities systems and programs, contributing over 20 years of experience to the insurance industry.

Recent Leadership Changes

Significant leadership appointments include Sean Dolan, who joined Haas & Wilkerson Insurance in 2024 as Director of Client Services. Additionally, Jamie Fisher assumed the role of Director, Information Technologies and Facilities in 2022.

6. Talent and Growth Indicators

Hiring Trends and Workforce

Haas & Wilkerson Insurance operates as a "people-first" organization, promoting a culture of collaboration, innovation, and genuine care. The company emphasizes continuous professional development, mentorship, and long-term career investment for its employees. Current hiring patterns reflect a focus on attracting talent that aligns with its specialized market needs and values-driven culture. Open positions can be found on their careers page.

Company Growth Trajectory Indicators

The company's sustained growth is evidenced by several prestigious recognitions:
Named one of Kansas City's Best Places to Work for 2025 by the Kansas City Business Journal, indicating strong employee satisfaction and a positive work environment.
Designated a Best Practices Agency by the Independent Insurance Agents & Brokers of America, highlighting operational excellence and industry leadership.
Ranked #92 among the nation's Top 100 Property & Casualty Agencies by Insurance Journal, showcasing its national presence and competitive standing.
Recognized among Kansas City's Fastest Growing Businesses by the Kansas City Business Journal, reflecting robust expansion and market penetration.
With approximately 175 employees and a nationwide operational scope, the company continues to demonstrate significant expansion metrics within its specialized segments.

7. Social Media Presence and Engagement

Digital Footprint

Haas & Wilkerson Insurance maintains an active and professional digital footprint across various social media platforms, accessible via links on its official website. The company uses platforms like YouTube to offer insights into its culture and specialized offerings. A video titled "Haas & Wilkerson: Our Team, Our Culture," released in September 2022, provides an authentic look at their workplace environment. Another video, "Haas & Wilkerson: Our Specialty Programs Story" from May 2019, highlights their expertise in niche insurance. Their LinkedIn page serves as a primary hub for corporate news, industry insights, and professional networking. Furthermore, they utilize Facebook to engage with their community, showcase involvement in fairs and festivals, and reinforce their brand messaging as a dedicated partner in the entertainment and agricultural sectors.

8. Recognition and Awards

Industry Recognition

Haas & Wilkerson Insurance has garnered numerous accolades, reflecting its commitment to excellence, growth, and a positive workplace environment:
Best Places to Work 2025: Awarded by the Kansas City Business Journal, recognizing superior employee satisfaction and workplace culture.
* Big "I" Best Practices Agency: This designation from the Independent Insurance Agents & Brokers of America acknowledges the agency's adherence to top industry standards