Company Profile: Aprio
Background
Aprio, formerly known as Habif, Arogeti & Wynne LLP (HA&W), is a prominent accounting and business advisory firm headquartered in Atlanta, Georgia. Established in 1952 by Isaac Habif and Jimmy Arogeti, with Merrill Wynne joining in 1962, the firm has grown to become Georgia's largest independent CPA-led business advisory firm. In January 2017, HA&W rebranded to Aprio, a name derived from root words meaning "head" and "heart," symbolizing the firm's commitment to combining technical expertise with genuine care for clients.
Key Strategic Focus
Aprio's strategic focus centers on providing comprehensive services that include advisory, audit, tax, outsourcing, and private client services. The firm serves clients across various industries, such as manufacturing, distribution, non-profit, professional services, real estate, construction, retail, franchise, hospitality, government contracting, and technology. Aprio emphasizes organic growth and strategic acquisitions to expand its service offerings and market presence. Notably, in March 2017, Aprio merged with Yeager & Boyd, a firm specializing in public housing authorities and small business tax, enhancing its affordable housing practice.
Financials and Funding
As a privately held firm, Aprio does not publicly disclose detailed financial information. However, the firm has demonstrated significant growth through strategic mergers and acquisitions. In 2022, Aprio was ranked as the 35th largest U.S. firm by revenue, according to Inside Public Accounting. In 2023, Aprio completed a strategic combination with Washington D.C.–based Aronson, LLC, marking its largest transaction to date.
Pipeline Development
Aprio's growth strategy includes both organic expansion and strategic mergers. The merger with Yeager & Boyd in 2017 expanded Aprio's presence in the affordable housing sector. The 2023 combination with Aronson, LLC, a firm based in Washington D.C., further diversified Aprio's service offerings and geographic reach. These strategic moves aim to enhance Aprio's capabilities in various sectors and strengthen its market position.
Technological Platform and Innovation
Aprio leverages advanced technological platforms to deliver innovative solutions to its clients. The firm has developed proprietary technologies and scientific methodologies to enhance service delivery. For instance, Aprio's Information Assurance practice provides a wide array of cyber risk assessment, international business, and information risk management advisory services. Additionally, Aprio has the distinction of being a Certification Body for ISO 27001, the international gold standard for information security management and certification reporting, as well as being a PCI QSA serving leading fintech and data services companies.
Leadership Team
Aprio's leadership team comprises experienced professionals committed to the firm's growth and client success. Richard Kopelman serves as the Chief Executive Officer and Managing Partner, leading the firm's strategic direction and overseeing its operations. Danielle Berg holds the position of Chief Marketing Officer, responsible for the firm's branding and marketing initiatives. Other key leaders include partners such as Howard Zandman, who specializes in dispute resolution services, and Kristin Mäckel, a partner with expertise in international tax and German/US business and tax advisory.
Market Insights and Dynamics
The accounting and business advisory industry is characterized by a competitive landscape with numerous firms offering a range of services. Firms like Aprio compete with both regional and national players, striving to differentiate themselves through specialized services, technological innovation, and client relationships. The market is also witnessing consolidation, with firms merging to expand their service offerings and geographic reach.
Competitor Analysis
Aprio's competitors include other large accounting firms such as Bennett Thrasher LLP, Frazier & Deeter LLC, and Smith & Howard. These firms offer similar services and target comparable client bases. For example, Bennett Thrasher LLP is recognized as a "Best of the Best" firm, indicating strong performance and management.
Strategic Collaborations and Partnerships
Aprio has engaged in strategic collaborations to enhance its service offerings and market presence. The merger with Yeager & Boyd in 2017 expanded Aprio's expertise in public housing authorities and small business tax. The 2023 combination with Aronson, LLC, a Washington D.C.–based firm, further diversified Aprio's services and geographic footprint. These partnerships strengthen Aprio's capabilities and competitive position in the market.
Operational Insights
Aprio differentiates itself through its employee-centric culture, diverse service offerings, and commitment to innovation. The firm's focus on combining technical expertise with genuine care for clients' best interests sets it apart in the competitive landscape. Additionally, Aprio's global reach, serving clients in all 50 states and over 50 countries, enhances its ability to compete effectively in the market.
Strategic Opportunities and Future Directions
Aprio's strategic roadmap includes continued organic growth and strategic mergers to expand its service offerings and geographic reach. The firm's emphasis on technological innovation and employee development positions it to capitalize on emerging opportunities in the accounting and business advisory industry. By leveraging its strengths, Aprio aims to achieve its future objectives and maintain a competitive edge in the market.
Contact Information
Aprio's official website is www.aprio.com.
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