Habits Inc. Company Profile

Background

Overview

Habits Inc. is a financial technology company based in Indianapolis, Indiana, United States. Founded in 2022, the company operates as a marketplace designed to connect individuals and families with financial advisors. Through its platform, Habits Inc. aims to simplify the process of evaluating, comparing, and connecting with a vetted network of trusted financial advisors.

Mission and Vision

Habits Inc. is dedicated to transforming how people approach financial decisions by providing a user-friendly platform that bridges the gap between clients and financial advisors. The company's mission is to empower individuals and families to make informed financial choices by facilitating easy access to professional financial guidance.

Primary Area of Focus

The company's primary focus is on financial advisory services, offering a platform that streamlines the process of finding and connecting with qualified financial advisors. By leveraging technology, Habits Inc. seeks to make financial planning more accessible and efficient for its users.

Industry Significance

In the rapidly evolving fintech industry, Habits Inc. addresses a critical need by simplifying the connection between clients and financial advisors. This approach not only enhances the accessibility of financial services but also contributes to the broader trend of digital transformation in the financial sector.

Key Strategic Focus

Core Objectives

Simplification of Financial Advisory Access: Streamline the process for individuals and families to find and connect with qualified financial advisors.

User Empowerment: Provide tools and resources that enable users to make informed financial decisions.

Market Expansion: Grow the user base by expanding the platform's reach and continuously improving user experience.

Specific Areas of Specialization

Financial Advisor Matchmaking: Utilize proprietary algorithms to match users with financial advisors that best fit their needs and preferences.

Comprehensive Financial Planning: Offer a range of services that cover various aspects of financial planning, including investment strategies, retirement planning, and debt management.

Key Technologies Utilized

Proprietary Matchmaking Algorithm: Developed to efficiently pair users with suitable financial advisors based on specific criteria.

Mobile Application: A user-friendly app that automates processes such as Know Your Customer (KYC) compliance, onboarding, and advisor matchmaking.

Primary Markets or Conditions Targeted

Habits Inc. primarily targets young families and individuals seeking personalized financial advice. The platform is designed to cater to users who value convenience and efficiency in managing their financial planning needs.

Financials and Funding

Funding History

As of October 2025, Habits Inc. has raised a total of $1.1 million in funding. The company successfully oversubscribed its pre-seed funding round, indicating strong investor confidence in its business model and growth potential.

Notable Investors

The funding round included contributions from several notable investors, such as:

Atlanta Ventures

Elevate Ventures

Flywheel Fund

These investors bring a wealth of experience and resources to support Habits Inc.'s growth and expansion plans.

Intended Utilization of Capital

The capital raised is intended to:

Enhance Platform Development: Invest in technology to improve user experience and platform functionality.

Expand Marketing Efforts: Increase brand awareness and attract a broader user base.

Support Operational Growth: Scale operations to meet the demands of a growing customer base.

Pipeline Development

As a relatively new entrant in the fintech space, Habits Inc. is in the early stages of developing its service offerings. The company is focused on refining its platform and expanding its network of financial advisors to provide comprehensive and personalized financial planning services to its users.

Technological Platform and Innovation

Proprietary Technologies

Matchmaking Algorithm: A custom-developed algorithm that assesses user profiles and preferences to recommend the most suitable financial advisors.

Mobile Application: An intuitive app that facilitates seamless interactions between users and financial advisors, including features for scheduling consultations and managing financial documents.

Significant Scientific Methods

Data Analytics: Utilized to analyze user behavior and preferences, enabling continuous improvement of the matchmaking process.

User Experience Research: Conducted to ensure the platform meets the needs and expectations of its target audience.

Leadership Team

Jack Boudreau – CEO

Jack Boudreau serves as the Chief Executive Officer of Habits Inc. With a background in financial services and technology, Jack has been instrumental in shaping the company's vision and strategic direction. His leadership has been pivotal in establishing partnerships with key investors and guiding the company through its initial growth phases.

Competitor Profile

Market Insights and Dynamics

The financial advisory market is experiencing a shift towards digital platforms that offer personalized and accessible services. This trend is driven by increasing consumer demand for convenience and the growing adoption of technology in financial services.

Competitor Analysis

Habits Inc. operates in a competitive landscape with several key players:

Finhabits: A bilingual money app catering to the Latino community, offering financial planning services.

Prohabits: Focuses on continuous, sustainable leadership development through habit formation.

Habit Analytics, Inc.: Provides contextual insurance products to large customer bases.

These competitors offer various services that intersect with Habits Inc.'s offerings, highlighting the dynamic and evolving nature of the fintech industry.

Strategic Collaborations and Partnerships

Habits Inc. has established strategic partnerships with several investors, including Atlanta Ventures, Elevate Ventures, and Flywheel Fund. These collaborations provide the company with valuable resources, industry expertise, and networking opportunities to accelerate its growth and enhance its service offerings.

Operational Insights

In comparison to major competitors, Habits Inc. differentiates itself through its user-centric approach, focusing on simplifying the financial advisory process for young families and individuals. The company's platform is designed to be intuitive and accessible, addressing the specific needs of its target audience. This focus on user experience positions Habits Inc. favorably in the competitive landscape.

Strategic Opportunities and Future Directions

Looking ahead, Habits Inc. plans to:

Expand Service Offerings: Introduce additional financial planning tools and resources to provide a comprehensive suite of services.

Enhance Platform Features: Incorporate advanced technologies such as artificial intelligence to improve matchmaking accuracy and user experience.

Broaden Market Reach: Target a wider demographic by tailoring services to meet the needs of diverse user groups.

By leveraging its strengths and focusing on continuous innovation, Habits Inc. aims to solidify its position as a leading platform in the financial advisory space.