Hallmarq Veterinary Imaging: Company Profile
Background
Founded in 2001 by Dr. Nick Bolas, Hallmarq Veterinary Imaging is a global leader in advanced veterinary diagnostic imaging solutions. The company's mission is to enhance animal health by developing innovative, accessible, and high-quality imaging technologies tailored specifically for veterinary use. With installations in over 160 sites across 26 countries, Hallmarq has significantly impacted the veterinary industry by providing specialized imaging systems that improve diagnostic accuracy and patient outcomes.
Key Strategic Focus
Hallmarq's strategic focus centers on delivering cutting-edge imaging solutions for both equine and small animal veterinary practices. Their product portfolio includes:
- Standing Equine MRI (sMRI): The world's first MRI scanner designed for standing, sedated horses, revolutionizing lameness diagnostics.
- Vision CT: A system providing rapid 3D imaging of the equine lower limb, enhancing the evaluation of bony structures.
- MIRA Small Animal 1.5T MRI: A zero-helium MRI system tailored for small animal anatomy, featuring a built-in radio-frequency shield that eliminates the need for a specially adapted room.
By focusing on these specialized technologies, Hallmarq aims to make advanced imaging more accessible and efficient for veterinary practices worldwide.
Financials and Funding
As of 2025, Hallmarq Veterinary Imaging reports an estimated annual revenue of $15 million, supported by a team of over 60 employees. The company has experienced steady growth, with a 2% increase in workforce over the past year. While specific funding details are not publicly disclosed, Hallmarq's consistent expansion and product development indicate a robust financial foundation.
Pipeline Development
Hallmarq continues to innovate within the veterinary imaging sector. In 2025, the company introduced Q-AI, a state-of-the-art artificial intelligence algorithm designed to enhance image clarity and reduce scan times by up to 75%. This advancement underscores Hallmarq's commitment to leveraging AI technology to improve diagnostic capabilities and patient care.
Technological Platform and Innovation
Hallmarq's proprietary technologies set it apart in the veterinary imaging industry:
- Standing Equine MRI (sMRI): A pioneering system that allows for MRI scans of standing, sedated horses, minimizing stress and risk associated with traditional imaging methods.
- Vision CT: Offers rapid 3D imaging of the equine lower limb, facilitating detailed evaluation of bony structures.
- MIRA Small Animal 1.5T MRI: A zero-helium MRI system designed specifically for small animal anatomy, featuring a built-in radio-frequency shield that eliminates the need for a specially adapted room.
These innovations reflect Hallmarq's dedication to developing veterinary-specific imaging solutions that enhance diagnostic accuracy and patient care.
Leadership Team
Hallmarq's leadership team comprises experienced professionals dedicated to advancing veterinary imaging:
- Mick Crosthwaite: Chief Executive Officer
- Steve Roberts, PhD: Chief Technical Officer
- Lynn Bender: Chief Marketing Officer
- Mike Torres: Global Vice President of Customer Success
- Casey Coker: Head of Production
This team brings a wealth of experience in veterinary imaging, technology development, and customer support, driving Hallmarq's mission to improve animal health through innovative diagnostic solutions.
Leadership Changes
In recent years, Hallmarq has expanded its team to support growth and innovation. Notable appointments include a Manufacturing Engineer, a Global Head of Manufacturing, two Equine New Business Managers, and a Small Animal Product Manager. These additions enhance the company's operational capabilities and market reach.
Competitor Profile
Market Insights and Dynamics
The veterinary diagnostic imaging market is experiencing significant growth, driven by increasing pet ownership, advancements in imaging technologies, and a rising emphasis on animal health. In 2022, the North American region dominated the industry, accounting for over 62.25% of the overall revenue. The market is characterized by a high demand for advanced imaging solutions, particularly in orthopedics and traumatology applications.
Competitor Analysis
Key competitors in the veterinary imaging market include:
- IDEXX Laboratories, Inc.: Offers a comprehensive range of diagnostic imaging solutions and services for veterinary practices.
- ESAOTE SPA: Specializes in the development and production of diagnostic imaging systems, including MRI and ultrasound equipment for veterinary use.
- Canon Medical Systems Corp.: Provides advanced imaging technologies, including CT and MRI systems, adapted for veterinary applications.
- Siemens Healthcare Ltd.: Offers a broad portfolio of imaging solutions, with applications in both human and veterinary medicine.
These companies compete by offering a range of imaging technologies, each with unique features and applications, contributing to a dynamic and competitive market landscape.
Strategic Collaborations and Partnerships
Hallmarq has engaged in strategic collaborations to enhance its market position and innovation capacity. Notably, the company partnered with VetCT to raise awareness of accessible advanced imaging for equine veterinarians, aiming to improve diagnostic capabilities and patient outcomes.
Operational Insights
Hallmarq's strategic expansion includes increasing manufacturing capabilities to meet growing demand. In 2023, the company expanded its UK head office production space by 35% and opened a new 6,300 square foot manufacturing facility in Chicago, USA. These expansions enable Hallmarq to streamline production, reduce lead times, and enhance customer service.
Strategic Opportunities and Future Directions
Looking ahead, Hallmarq aims to continue its growth by:
- Advancing AI Integration: Further developing AI technologies like Q-AI to enhance imaging capabilities and diagnostic accuracy.
- Expanding Global Reach: Increasing market penetration in emerging regions to provide advanced imaging solutions worldwide.
- Sustainability Initiatives: Pursuing carbon neutrality through sustainable manufacturing practices and supply chain optimization.
By leveraging its technological innovations and strategic expansions, Hallmarq is well-positioned to meet the evolving needs of the veterinary imaging market.
Contact Information
For more information about Hallmarq Veterinary Imaging and its products, please visit their official website.
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Hallmarq Veterinary Imaging remains dedicated to advancing animal health through innovative diagnostic imaging solutions and exceptional customer support.
