Market Research Report: Halter
Company Overview
Name
Halter
Mission of the Company
Halter believes in a world where pasture-based farms are productive, profitable, and sustainable.
Founded
Halter was founded in 2016.
Founder
The company was founded by Craig Piggott.
Key People
- Craig Piggott: CEO & Founder
- Mark MacLeod-Smith: Chief Operating Officer
- Andrew Fraser: President
- Andrea Quinn: Vice President Go-To-Market Operations
- Andrew McLaren: Vice President of Product & Engineering
- Anisha Tutaia: Head of Customer Support
- Benjamin Sweney: Head of Product Engineering
- Brad Terpstra: Head of Comms
- Charlie Baker: Vice President Strategic Relations
- Dugan O'Donnell: Director of Hardware Operations
- Gus Hewitt: Country Manager NZ & Tas
- Helen Moore: Director of Marketing
- Larissa Naidoo: Senior People & Performance Partner
- Mark Weir: Head of Engineering - Data
- Peter Nieuwenhuizen: Director of Animal
- Toby Hurley: Head of Pasture
- Steve Crowhurst: Head of Corporate Accounts and Partnerships
- Justin Wells: Country Manager - USA
- Richard Power: Head of Hardware
- Brett Good: Head of Tasmania
- Sean Hammond: Head of Queensland
Headquarters
The company is headquartered in New Zealand.
Number of Employees
No specific number of employees is provided.
Revenue
No specific revenue information is provided.
What is the Company Known For
Halter is known for its world-leading solar-powered collars for livestock that enable farmers to virtually fence their pastures and monitor their stock.
Products
Product Offering
Halter offers a pasture management system through its solar-powered collars for livestock.
The Halter System
- The Collar: A lightweight, ergonomically designed collar that transmits cow data to the nearest tower.
- The Tower: Transmission towers that send data between the collars and app. No cell coverage required.
- The App: A mobile application that allows users to remotely manage and shift mobs, optimizing grazing and feed management with virtual fencing.
Key Features
- Virtually Fence and Move Mobs: Uses sound and gentle vibrations to guide livestock.
- Precision Feeding: Allows allocation of feed based precisely on kg/DM per cow.
- Animal Health Monitoring: Tracks animal health metrics like heat, health, rumination, and location.
- Remote Farm Management: System operates even in remote areas without cell coverage.
Recent Developments
New Products Launched
- Halter Base™: Virtual fencing product specifically for beef farmers to enhance efficiency and production.
Recent Partnerships
Halter enters the U.S. market, bringing its virtual fencing technology to U.S. ranchers and dairy farmers.
Product Feature Updates
- Spring updates included computer accessibility for Halter farmers to manage feed and grazing more efficiently.
Industry Collaborations
- Partners with leading animal behavior experts and has a Veterinary Advisory Board to improve product efficacy and animal welfare.
Expansion
Halter expanded to beef farms and entered new markets like the USA, introducing virtual fencing benefits to more farmers globally.
Conclusion
Halter stands as an innovative player in the agriculture technology industry, offering sophisticated solutions through its collar system to improve pasture management and livestock monitoring. The company's focus on enhancing productivity while ensuring sustainability and animal welfare sets it apart in the competitive agritech space.
