Handful Company Research Report
Company Overview
- Name: Handful
- Mission of the Company: To create the most comfortable, versatile activewear and outfit women to feel confident, empowered, and supported.
- Founded: 2006
- Founders: Jennifer Ferguson, along with three more women (Tina Thede, Jody Filkins, and Cary Kim)
- Key People in the Company:
- Jennifer Ferguson - Founder and CEO
- Cary Kim - Chief Survivor Experience Officer (CSXO)
- Headquarters: Portland, Oregon, USA
- Number of Employees: No information available
- Revenue of the Company: No information available
- What is the Company Known For: Handful is known for celebrating and supporting women with comfortable, versatile, high-quality activewear. They are also dedicated to supporting breast cancer survivors through various programs, including discounts and free prosthetic pad sets.
Products
- Bras:
- FaV Bra:
- High-Level Description: Low support bra with a deep V and racerback design.
- Key Features:
- Comfortable for yoga, paddle boarding, general comfort, everyday life.
- Comes with thin pads and is hardware-free.
- Made from certified bluesign® recycled poly.
- Adjustable Bra:
- High-Level Description: Versatile everyday bra with adjustable straps.
- Key Features:
- Suitable for yoga, hiking, and everyday comfort.
- Comes with original pads and straps that can be worn in three ways.
- Made from certified bluesign® recycled poly.
- Double Down Bra:
- High-Level Description: Medium support bra with maximum coverage.
- Key Features:
- Suitable for yoga and everyday life.
- Comes with thin pads and is hardware-free.
- Made from certified bluesign® recycled poly.
- Off the Hook Bra:
- High-Level Description: Medium support bra with smooth front and back closure.
- Key Features:
- Made for yoga and everyday life.
- Comes with thin pads and has adjustable length straps and back closure.
- Made from certified bluesign® recycled poly.
- Y-Back Bra:
- High-Level Description: High support running bra.
- Key Features:
- Suitable for running and high-impact activities.
- Comes with original pads and is hardware-free.
- Made from certified bluesign® recycled poly.
- Closer Bra:
- High-Level Description: High support bra with a zip front and racerback design.
- Key Features:
- Suitable for running and high impact activities with easy on/off.
- Comes with thin pads and adjustable-length straps.
- Made from certified bluesign® recycled poly.
- Gametime Bra:
- High-Level Description: Maximum impact support bra.
- Key Features:
- For running and high-impact activities.
- Comes with thin pads and adjustable-length straps.
- Made from certified bluesign® recycled poly.
- Bottoms:
- Hi-Five Legging:
- High-Level Description: High-performance, high-rise leggings.
- Key Features:
- 5” waistband, 7/8 length, 2 phone pockets.
- Suitable for yoga, hiking, running, everyday life.
- Made from certified bluesign® recycled poly.
- Hi-Five Bike Short:
- High-Level Description: High-performance, high-rise bike shorts.
- Key Features:
- 5” waistband, 8” inseam, 2 phone pockets.
- Suitable for yoga, hiking, running, everyday life.
- Made from certified bluesign® recycled poly.
- Wi-Thi Legging:
- High-Level Description: Mid-rise, 7/8 length leggings.
- Key Features:
- 3” waistband, 2 phone pockets, inside waistband pocket.
- Suitable for yoga, hiking, running, everyday life.
- Made from certified bluesign® recycled poly.
- Wi-Thi Crop:
- High-Level Description: Mid-rise, knee-length crop leggings.
- Key Features:
- 3” waistband, 2 phone pockets, inside waistband pocket.
- Suitable for yoga, hiking, running, everyday life.
- Made from certified bluesign® recycled poly.
Recent Developments
- New Products Launched: No information available
- New Features Added to Existing Products: No information available
- New Partnerships:
- Handful offers a Breast Friends Forever program that gives a lifetime 30% discount on all bras and activewear for breast cancer survivors.
- They donate 12.5% of revenue from Battle Cry Pink bras to Young Survival Coalition (YSC®).
- They provide free pad sets to stack and use as prosthetics in any pocketed Handful® bra for women who have lost a breast to cancer.
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