Company Research Report: Happiness

Company Overview

Name

Happiness

Mission

Happiness aims to create a work culture where happy people make great work, which in turn makes people happy. They believe that "Happiness is the ultimate rebellion" and strive to help brands spread joy and positivity.

Founding

Co-Founders: Karen Corrigan

Key People

1. Karen Corrigan - CEO & Co-founder: As the CEO and Co-founder, Karen Corrigan is instrumental in leading the company, providing a foundation for creativity and leadership.
2. Geoffrey Hantson - Chief Creative Officer: Recognized globally as a top creative director, Geoffrey embodies the joy and drive essential to Happiness.
3. Isabelle Koelman - Head of Creative Consultancy: Isabelle leads a team of creative consultants and provides critical insights and solutions.
4. Hans Smets - Managing Director: Known for his understanding and problem-solving prowess, Hans is a cornerstone of the company's management team.

Headquarters

Locations: Brussels, Saigon, Amsterdam

Number of Employees

No information is available.

Revenue

No information is available.

Notable Recognition

Happiness is recognized as a pioneer by Contagious Magazine, naming it one of the ‘10 best and bravest agencies on the planet’.

Known for

Happiness is known for its innovative and high-impact advertising campaigns and its strong belief in creating environments that foster happiness and creativity.

Products

Offerings

Happiness's product offerings revolve around consulting services that help brands spread happiness through strategic communication.

High-Level Description and Key Features

1. Consult:

Brand strategy & positioning

Brand platforms & creative constructs

Growth strategy and business transformation

UX/UI Design

2. Connect:

Engaging audiences with strategic media placement and messaging.

3. Create:

Developing necessary assets for brand advocacy and storytelling.

4. Cultivate:

Continuous optimization of brand strategies to ensure sustained engagement.

Recent Developments

1. Partnerships:

Partnered with Soubry, a Belgian pasta brand, to develop a new strategic communication platform.

Gained the responsibility of advertising for Burger King, starting from July 1, taking over from Buzzman.

2. New Campaigns:

Initiated campaigns such as:

The "Interfederal plan 2023-2025 to combat harmful alcohol consumption" in collaboration with De Druglijn.

Heijntje the Hamster predicting football match results for Albert Heijn during the European Football Championship 2024.

3. Awards and Recognitions:

Happiness Saigon was voted as the #1 Vietnam-based agency in the Drum World Creative Rankings 2023.

Happiness has been nominated for Agency of the Year and Best Place to Work awards.

New Features

Utilization of AI tools for campaigns, evident in the insta-alcohol test for De Druglijn's campaign, which assesses social media profiles to encourage reflection on alcohol consumption.

New Partnerships

Partnered with Soubry to lead their ambitious brand journey.

Partnered with Burger King, signifying deep trust in delivering strategic and creative growth for the brand.

This report reflects the current available data and information on Happiness. For further details, ongoing updates might be necessary to capture the dynamic developments within the company.