Company Market Research Report: Hardly Ever Worn It (HEWI)

Company Overview

• Name: Hardly Ever Worn It (HEWI)

• Mission: To pave the way for pre-owned fashion by building a circular economy, focusing on high-end circular fashion and promoting sustainable shopping habits.

• Founded: In 2012 by Sharon Wolter-Ferguson.

• Key People:

• Tatiana Wolter Ferguson, Chief Executive Officer.

• Sharon Wolter-Ferguson, Founder.

• Headquarters: Marylebone, London, UK.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: HEWI is known for its expert curation of pre-owned luxury fashion items and its commitment to sustainability and high-end customer service.

Products

• What They Offer:

• HEWI offers a marketplace for buying and selling pre-owned luxury fashion items including clothing, handbags, jewellery, menswear, womenswear, shoes, and accessories.

• High-Level Description of the Products:

• Luxury Handbags: Pre-owned designer handbags vetted for authenticity.

• Jewellery: A collection of luxury jewellery pieces from sought-after brands.

• Clothing: Designer clothing items, including both menswear and womenswear, ranging from everyday wear to luxury evening dresses.

• Accessories: A selection of luxury accessories to complement high-end fashion.

• Key Features:

• Authenticity Assurance: Every item undergoes a pre-screening process designed by HEWI to ensure authenticity.

• Wide Range of Designer Brands: Includes items from brands such as Chanel, Dior, and Hermes.

• Sustainability Commitment: Focus on promoting a circular economy by retailing high-quality pre-owned fashion.

• Global Reach: Shipping available to more than 40 countries, enabling international accessibility to luxury goods.

Recent Developments

• Recent Developments:

• Partnership with Amazon Luxury Stores: In February 2024, HEWI launched its collection on Amazon Luxury Stores in Europe, expanding to UK, Germany, France, Italy, and Spain. This collaboration increases HEWI's market visibility and accessibility.

• Platform Enhancements: HEWI has focused on improving its online platform with features like personalization, enhancing user experience, and expanding at-home and VIP services.

• Sustainability Initiatives: The company has been moving toward a carbon-neutral logistics program to further its commitment to sustainability.

• New Products Launched:

• No information is available on specific new product launches.

• New Features Added:

• Improved online platform with enhanced personalization features and expanded service offerings.

• Partnerships:

• Collaborated with Amazon Luxury Stores in Europe to offer pre-owned luxury goods.

• Partnered with British Vogue for charity auctions, and collaborated with Sotheby's for luxury handbag and accessories auctions.

• Other partners include NHS, British Vogue, 1st Dibs, and the Dog's Trust charity.

This report encompasses information available as of the current date on HEWI's operations, product offerings, and recent strategic movements in the market.