Hartfiel Automation Company Profile

Background

Hartfiel Automation, established in 1958, is a specialized high-tech provider of automation solutions, including pneumatics, motion control, and mobile control systems. Over the past six decades, the company has diversified its offerings to include hydraulics, aluminum extrusions, robotics, and automation solutions, aiming to strengthen American manufacturing through innovative technologies.

Key Strategic Focus

Hartfiel Automation's strategic focus centers on delivering comprehensive automation solutions that enhance manufacturing efficiency and innovation. The company specializes in:

Pneumatic and Motion Control Systems: Providing advanced control solutions for various industrial applications.

Mobile Control Solutions: Offering ruggedized control systems tailored for mobile equipment.

Robotics and Automation: Integrating robotics and automation technologies to streamline manufacturing processes.

Hydraulics and Aluminum Extrusions: Supplying components that support diverse manufacturing needs.

The company employs key technologies such as robotics, vision systems, sensors, and PLC controls to address complex manufacturing challenges.

Financials and Funding

Hartfiel Automation is a privately held company with an estimated annual revenue between $10 million and $50 million. The company has expanded its operations through strategic acquisitions, including the purchase of Fiero Fluid Power in 2015, which enhanced its presence in the Rocky Mountain region.

Pipeline Development

While specific details about Hartfiel Automation's pipeline development are not publicly disclosed, the company has demonstrated a commitment to innovation through partnerships and acquisitions. For instance, in 2013, Hartfiel Automation partnered with B&R Industrial Automation to distribute their products across ten states, indicating a focus on expanding its product offerings and market reach.

Technological Platform and Innovation

Hartfiel Automation distinguishes itself through several technological platforms and innovations:

Proprietary Technologies: The company offers a range of proprietary solutions, including mobile control systems and automation components tailored for various industrial applications.

Scientific Methods: Hartfiel employs advanced engineering methodologies, such as the ATLAS project management approach, to ensure timely and cost-effective delivery of automation solutions.

AI-Driven Capabilities: While specific AI-driven capabilities are not detailed, the company's integration of robotics and automation technologies suggests a focus on leveraging advanced technologies to enhance manufacturing processes.

Leadership Team

The leadership team at Hartfiel Automation includes:

Patrick L. Schusted: President, CEO, and Chairman of the Board. Schusted joined the company in 2004 and became President in 2013 and CEO in 2020. He plays an active role in sales and marketing, driving innovation and industry leadership.

Jeffrey B. Murphy: CFO, Treasurer, and Secretary. Murphy joined Hartfiel in 2009, bringing over 25 years of financial and operational experience, including leadership roles in publicly traded companies.

Gary W. Simonson: Vice President of Operations. Simonson has been with Hartfiel since 1986, holding various positions in sales and operations, and now oversees inside sales, purchasing, assembly, quality, and distribution centers.

Competitor Profile

Market Insights and Dynamics

The industrial automation market is experiencing significant growth, driven by advancements in robotics, motion control, and mobile equipment. Companies like Hartfiel Automation are well-positioned to capitalize on this trend by offering comprehensive solutions that enhance manufacturing efficiency and innovation.

Competitor Analysis

Key competitors in the industrial automation sector include:

JHFOSTER: A distributor of automation and motion control products, with an estimated revenue between $25 million and $100 million.

SMC Corporation of America: A subsidiary of SMC Corporation, specializing in pneumatic automation equipment.

Festo: A global player in automation technology, offering a wide range of products and solutions.

These competitors offer similar products and services, contributing to a dynamic and competitive market landscape.

Strategic Collaborations and Partnerships

Hartfiel Automation has formed strategic partnerships to enhance its market position and innovation capacity:

B&R Industrial Automation: In 2013, Hartfiel became an exclusive distributor for B&R's products across ten states, expanding its product offerings and market reach.

Omron Automation: In 2020, Hartfiel partnered with Omron to distribute their products in the Southeast region, focusing on vision systems, collaborative robots, and industrial control solutions.

Operational Insights

Hartfiel Automation's strategic considerations include:

Market Position: The company leverages its extensive experience and diverse product offerings to maintain a strong presence in the industrial automation market.

Competitive Advantages: Hartfiel's partnerships with leading automation companies and its comprehensive service offerings, including application engineering assistance and technical training, differentiate it from competitors.

Strategic Opportunities and Future Directions

Hartfiel Automation's strategic roadmap includes:

Expansion of Product Offerings: Continuing to diversify its product range to meet evolving customer needs.

Geographic Expansion: Leveraging partnerships and acquisitions to enter new markets and regions.

Technological Innovation: Investing in advanced technologies, such as robotics and AI, to enhance product offerings and manufacturing processes.

Contact Information

Hartfiel Automation operates nine branch locations across the United States, serving various industries including agriculture, food and beverage, medical, mobile, oil and gas, packaging, and specialty machines.