Company Research Report: Harvard Media

1. Company Overview

Name: Harvard Media

Mission: Harvard Media is dedicated to transforming the lives of local businesses and the people who exist within their communities.

Founded: No information is available.

Founder: No information is available.

Key People in the Company: The report does not provide specific names or roles of key people in the company.

Headquarters: Harvard Media operates in various locations throughout Canada, including Saskatoon, Calgary, Regina, Yorkton, Edmonton, Fort McMurray, and Red Deer. However, the precise location of the headquarters is not specified.

Number of Employees: Over 175 employees are committed to serving local businesses.

Revenue: No information is available.

What is the Company Known For: Harvard Media is recognized for its robust media solutions, including radio advertising, interactive sites, apps, digital advertising, and event sponsorship experiences.

2. Products

Harvard Media Solutions

1. Harvard Local Media

• Description: Specializes in radio broadcasting and strategy to reach local audiences.

• Key Features: Offers solutions for audience engagement through radio stations and manages 13 radio stations.

2. Harvard Interactive Brands

• Description: Develops world-class apps and websites to enhance business digital presence.

• Key Features: Provides interactive digital solutions for businesses.

3. Harvard Excelerate

• Description: Focuses on result-oriented digital solutions and marketing strategies.

• Key Features: Offers comprehensive digital tools and strategies tailored for local businesses.

4. Harvard Experiences

• Description: Creates exceptional events and customer-focused experiences, helping businesses to engage locally.

• Key Features: Builds, organizes, and manages events that connect brands to their local audience.

5. HARV: The Harvard Excelerate Business App

• Description: A digital tool designed to manage and grow business presence online.

• Key Features:

• Online Scheduling: Simplifies appointment bookings.

• Reputation Management: Manages online reviews and business reputation.

• Social Marketing Tools: Enhances online engagement and presence.

• Customer Voice: Collects and manages customer feedback.

• Secure Customer Portal: Provides a secure space for customer interactions.

• Digital Marketing Report Card: Offers insightful analytics and performance metrics.

3. Recent Developments

Recent Developments:

• Launches:

• In May 2024, Harvard Media launched 94.1 Cruz FM, described as "Variety That Rocks."

• In April 2024, launched "All New Sportscage."

• Acquisitions:

• In March 2024, Harvard Media expanded its online news presence with the acquisition of SaskToday.ca and MooseJawToday.com.

• Leadership Changes:

• In January 2024, the company announced promotions within its senior leadership team.

• Investments:

• In July 2023, doubled its investment to intensify coverage in the Prairie agriculture sector.

• Appointees:

• In April 2023, a veteran software executive joined as managing partner to drive digital evolution.

New Features:

• The HARV app includes new features for business management like Unified Profile Management, Customer Interaction Tracking, and Insightful Analytics, designed to enhance user engagement and satisfaction.

Partnerships:

• No specific new partnerships are mentioned.

This report provides a comprehensive look at Harvard Media with a focus on its products and recent strategic moves, reflecting its commitment to serving local businesses through diverse media solutions.