Company Research Report: Harvest Digital Ltd

Company Overview

• Name: Harvest Digital Ltd

• Mission: Unlocking growth from connected consumers and driving digital excellence through insight into the connected consumer and smarter media activation.

• Founded: Since 2001

• Founders: Emma Robbins, Mike Teasdale

• Key People:

• Emma Robbins, Co-Founder

• Mike Teasdale, Co-Founder

• James Jackson, Managing Director

• Madeline Embleton, Chief Client Officer

• Cho Fernandes, Head of Finance

• James Fisher, Chief Strategy Officer

• Headquarters: New Wing, Somerset House, Strand, London WC2R 1LA

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: As one of the largest independent media agencies in the UK, Harvest Digital Ltd is known for its autonomy, and a focus on selecting media channels and creative formats that best serve client's unique needs.

Products

Services Offered:

• Paid Search:

• Crafting bespoke approaches that align with clients' goals to drive meaningful results.

• Paid Social:

• Navigating platforms, creative, targeting, and bidding to deliver consistent results and drive meaningful engagement.

• Programmatic Display:

• Leveraging innovative techniques like attention-based buying and cross-channel integration.

• Conversion Rate Optimisation (CRO):

• Transforms website visitors into customers, enhancing every touchpoint.

• Integrated Strategy:

• The Receptivity Model, which identifies moments of genuine interest to optimize media mix for impact.

• Search Engine Optimisation (SEO):

• Combining quality content, technical excellence, and proprietary tools to elevate search visibility.

• Digital out of Home (DooH):

• Combining programmatic precision with traditional media reach for targeted campaigns.

• Connected TV:

• Data-driven targeting and diverse platform access to reach young audiences.

• Data and Analytics:

• Comprehensive services transforming raw data into strategic intelligence through custom dashboards and advanced attribution models.

Recent Developments

• Recent Developments: Harvest Digital has been adapting to the evolving landscape of digital marketing by implementing the Receptivity Framework to rapidly execute campaigns with precision targeting and engaging messaging, leading to measurable success.

• New Products Launched: No information is available on new product launches.

• New Features Added to Existing Products: No specific features have been mentioned as added to existing products.

• New Partnerships: Achieved top-level accreditation with key suppliers, including Premier Partner status at Google, illustrating strong industry relationships.

Conclusion

Harvest Digital Ltd continues to play a significant role in digital marketing by leveraging insightful strategies and technology-driven approaches to cater to the dynamic demands of connected consumers. Through a diverse range of services, the company aims to deliver optimal digital presence and improved business outcomes for clients across various sectors.