Haus Marketing Science Platform - Company Research Report
Company Overview
- Name: Haus
- Mission: Haus is on a mission to democratize access to world-class causal inference tools, empowering businesses to make data-driven decisions rooted in scientific rigor.
- Founded By: No information is available
- Founded: No information is available
- Key People:
- Zach Epstein: Formerly at Google, helped build causal inference measurement infrastructure.
- Joe Wyer: PhD, formerly at Amazon, Head of Science at Haus.
- Vanja Dukic: PhD, Professor at University of Colorado Boulder.
- Omri Perez: PhD, formerly at Amazon, handled multi-touch marketing attribution.
- Philip Erickson: PhD, formerly at Amazon, lead economist for scaling causal modeling.
- Graton Gathright: PhD, specialized in causal measurement of marketing.
- Marie-Renée Arend: Formerly at Amazon, joined Haus as a data scientist.
- Headquarters: No information is available
- Number of Employees: No information is available
- Revenue: No information is available
- Known For: Haus is known for its marketing science platform, which focuses on incrementality measurement to optimize advertising efforts, allowing companies to measure the precise business impact of both online and offline advertising.
Products
GeoLift
- Description: A tool for configuring on-demand regional experiments to measure the incrementality of marketing investments.
- Key Features:
- On-demand regional experimentation
- Measures marketing incrementality
Causal Attribution
- Description: A platform to optimize marketing investments with daily incrementality reporting.
- Key Features:
- Daily incrementality reporting
- Comprehensive measurement across all marketing channels
- Utilizes data-driven insights without relying on pixels or cookies
Superior Science
- Description: Uses cutting-edge measurement techniques grounded in econometric models.
- Key Features:
- Privacy-durable solutions
- Built by experts from Amazon and Google
Recent Developments
- New Products Launched:
- Causal Attribution, a new product aiming to provide a breakthrough in incrementality measurement.
- New Features Added: No information is available
- Partnerships:
- Recent $20 million investment led by 01 Advisors to enhance their platform and capabilities.
- Recent Milestones:
- Featured in various publications including AdExchanger and TechCrunch.
- Recognition on the LinkedIn Top Startups list as a rising company.
Success Stories
- FanDuel: Optimized YouTube ad spend through Haus, resulting in increased sportsbook activations by 11%.
- Caraway: Improved their Meta upper funnel campaigns with incrementality tests leading to a significant ROI.
- Ritual: Utilized incrementality tests on TikTok to drive an 8% increase in incremental subscriptions.
- Newton Baby: Measured TikTok ad impact on both DTC and Amazon sales for a clearer understanding of total channel impact.
Case Studies
- Hexclad: Measured Meta's incremental impact on high AOV products, observing a 67% decrease in Meta CPIA.
- Fresh Clean Threads: Detailed actionable measurement of marketing efforts across sales channels.
- FanDuel: Conducted a 3-cell diminishing returns test to optimize YouTube investments.
- Ritual: Achieved 2% increased customer retention using a strategic test-and-roll approach.
Conclusion
Haus has effectively positioned itself as a leader in the incrementality measurement space by providing robust data science tools to optimize marketing decisions. Through innovative products and a strong leadership team with a background in major tech companies, Haus continues to support businesses in maximizing their marketing ROI with scientifically driven insights.
