Hawke Media Company Profile
Background
Overview
Hawke Media, established in 2014, is a full-service marketing consultancy headquartered in Los Angeles, California. The company operates under the moniker "Your Outsourced CMO®," providing businesses with expert-level marketing strategies tailored to their unique needs. With a mission to deliver customized, performance-driven solutions, Hawke Media has successfully grown over 5,000 brands across more than 70 categories.
Industry Significance
Recognized as one of America's fastest-growing private companies, Hawke Media has earned multiple accolades, including placements on the Inc. 5000 list and Adweek's Fastest Growing Companies. These honors underscore the company's substantial impact and prominence within the advertising and marketing industry.
Key Strategic Focus
Core Objectives
Hawke Media is dedicated to providing accessible, top-tier marketing services that drive measurable results. The company emphasizes a data-driven approach, ensuring that strategies are tailored to each client's specific goals and market conditions.
Areas of Specialization
The agency offers a comprehensive suite of services, including:
- Strategy Development: Crafting customized marketing plans aligned with business objectives.
- Media Buying: Executing targeted advertising campaigns across various platforms.
- Web Design: Developing user-centric websites optimized for performance.
- Content Creation: Producing engaging content to enhance brand presence.
- Social Media Management: Building and maintaining active social media profiles.
- Lifecycle Marketing: Implementing strategies to nurture customer relationships.
- Photo & Video Production: Creating high-quality visual assets.
- Affiliate Marketing: Establishing partnerships to expand reach.
- Amazon Services: Optimizing product listings and advertising on Amazon.
Key Technologies Utilized
Hawke Media leverages its proprietary AI platform, Hawke AI, which processes data from over 8,000 brands and more than $500 million in media spend. This technology enables the company to provide clients with actionable insights and maintain a competitive edge in the market.
Primary Markets Targeted
The agency serves a diverse clientele, ranging from startups to established enterprises, across various industries. Notable clients include Crocs, Red Bull, K-Swiss, Casamigos, and Barstool Sports.
Financials and Funding
Funding History
Hawke Media has raised a total of $2 million in funding over one round.
Revenue
As of January 2025, the company's annual revenue is estimated to be between $50 million and $100 million.
Technological Platform and Innovation
Proprietary Technologies
Hawke Media's Hawke AI platform stands out as a significant innovation, offering clients automated marketing strategies and insights derived from extensive data analysis. This platform processes information from thousands of brands, enabling data-driven decision-making and optimization of marketing efforts.
Scientific Methodologies
The company employs advanced analytics and machine learning algorithms to interpret market trends, consumer behavior, and campaign performance, ensuring that marketing strategies are both effective and efficient.
Leadership Team
Erik Huberman – Founder & CEO
Erik Huberman co-founded Hawke Media in 2014, bringing a vision of providing businesses with accessible, expert-level marketing services. Under his leadership, the company has experienced rapid growth and garnered numerous industry accolades.
Tony Delmercado – Co-Founder & COO
As Chief Operating Officer, Tony Delmercado oversees the company's operations, ensuring that Hawke Media delivers consistent and high-quality services to its clients.
Kristine Figueiredo Resendes – Executive Vice President of Personal Branding
Following the acquisition of Social Thrive, Kristine Figueiredo Resendes joined Hawke Media as the Executive Vice President of Personal Branding, bringing her expertise in real estate and hospitality marketing to the team.
Leadership Changes
In January 2024, Hawke Media acquired branding firm SimplyBe., with its CEO and founder, Jessica Zweig, joining Hawke Media as the Executive Vice President of Personal Branding.
Competitor Profile
Market Insights and Dynamics
The digital marketing industry is highly competitive, with numerous agencies offering a wide range of services. The market is characterized by rapid technological advancements and evolving consumer behaviors, necessitating continuous innovation and adaptation.
Competitor Analysis
Hawke Media's primary competitors include:
- Saba Agency: A marketing agency based in Bakersfield, California, offering services in web development and design.
- Marcom Group: Also located in Bakersfield, this agency provides professional services similar to those of Hawke Media.
- Thrive: A digital marketing agency founded in 2005, offering a range of marketing services.
These competitors focus on various aspects of digital marketing, including web development, design, and comprehensive marketing strategies.
Strategic Collaborations and Partnerships
Hawke Media has established partnerships with several technology companies to enhance its service.
