Company Overview
Healey Brothers Automotive is a distinguished family-owned dealership with over nine locations throughout the Hudson Valley, New York. With more than 45 years of service, the company provides an extensive range of new and pre-owned vehicles across brands such as Ford, Hyundai, Chrysler, Dodge, Jeep, RAM, and Chevrolet. Key dealerships include Healey Ford in Goshen and Poughkeepsie, Healey Hyundai in Fishkill, and Healey Chrysler Dodge Jeep RAM in Beacon. Founded in 1963, Healey Brothers Automotive has deep historical ties to the motor car maintenance sector dating back to the 1920s.
Key Personnel
- John Koerner: Executive General Manager of Healey Brothers Inc., educated in Auto Marketing at Northwood University. Contactable at 877-706-3640.
- Paul and Dwight Healey: Dealer Principals, oversee sales efforts and overall business operations.
- Jay Healey: Chief Marketing Officer, responsible for strategic marketing and leveraging social media to transform sales teams into influencers. He also established Healey Brothers Insurance and is active in industry events such as the NADA Show.
- Kevin Luccketti: General Manager focusing on operational leadership.
- Brad Warren: Director of Technology, enhancing digital strategy and technology efficiency.
- Andrew Green: Digital Media and Marketing Manager, responsible for digital presence and competitive marketing strategies.
- Elijah Barbosa: Finance Manager, instrumental in financial operations.
- Angela Fiore: Assistant Service Manager, supporting customer service and operational management.
Business Strategy and Market Success
Healey Brothers Automotive emphasizes a strong community connection and a broad brand offering to maintain their market position. Their marketing strategy focuses heavily on social media, converting sales staff into brand ambassadors to increase engagement and brand visibility. This innovative approach, coupled with a reputation for excellent customer care, reinforces their brand promise and service excellence, and establishes them as an excellent workplace emphasizing team cohesion and customer focus. The dealership is highly regarded for a robust online presence, facilitating a seamless customer experience with detailed inventory information.
Financial Performance
The company boasts substantial financial results with an estimated annual revenue of $133.2 million and a notable revenue per employee of $412,500. Healey Brothers employs approximately 323 individuals, highlighting its significant operational scale.
Market Position and Competitors
Ranked at number 119 among top dealership groups in 2023, Healey Brothers sold 6,790 vehicles. Key competitors include:
- CarMax and AutoNation: National competitors.
- Pepe Auto Group: Regional competitor with $33 million in revenue and 100 employees.
- Rallye Acura, Karl Chevrolet, Carvana, and Penske Automotive Group: Other competitors in both traditional and digital market segments, highlighting a diverse competitive landscape.
Digital and Technological Endeavors
- Established online platform offering a comprehensive inventory across all brands.
- Active social media campaigns and digital marketing driven by Jay Healey.
- Implementation of advanced CRM systems and digital tools to enhance customer interaction and operational efficiency.
Services and Specializations
Healey Brothers offers a wide array of services, including routine maintenance, coachwork, interior trim detailing, and custom painting. They are specialized in replacement body panels and technical repairs for vintage and luxury cars, including Rolls-Royce and Bentley models.
Insights and Actionable Information
Healey Brothers’ position as a leading dealership in the Hudson Valley is reinforced by strategic brand alignment and excellent customer service. For businesses seeking to capitalize on market insights, potential opportunities exist in forming strategic partnerships or adopting innovative digital strategies aimed at increasing market share in the automotive sector.
