HealthDay News Company Profile

Background

Mission and Vision

Founded in 1998, HealthDay News is dedicated to producing and syndicating evidence-based health news and videos for both consumers and healthcare professionals. The company's mission is to deliver credible, relevant, and timely health content, operating under strict editorial standards to ensure independence from financial interests.

Industry Significance

As one of the world's largest health news syndicators, HealthDay's content appears on over 5,000 websites, including major platforms like WebMD, MSN Health, USNews.com, and government sites such as MedlinePlus. This extensive reach underscores its pivotal role in disseminating health information globally.

Key Strategic Focus

Core Objectives and Specializations

HealthDay focuses on creating and distributing high-quality health news and videos tailored for both consumers and medical professionals. Its services include:

Consumer Health News Service: Daily health news featured on numerous websites.

HealthDay TV: A 60-second daily news broadcast available in English and Spanish.

Physician's Briefing: A daily news service providing concise summaries from peer-reviewed medical journals for healthcare professionals.

Custom Content Division: Specialized content tailored to specific audiences and formats, optimized for search engines.

Primary Markets

HealthDay targets a diverse range of clients, including media companies, hospitals, managed care organizations, mobile apps, electronic health records (EHR) systems, and physician engagement solutions. Its content is utilized in various formats such as websites, newsletters, intranets, email campaigns, and social media.

Financials and Funding

Revenue

HealthDay's estimated annual revenue is approximately $5.7 million, with revenue per employee around $164,000.

Funding History

Specific details regarding HealthDay's funding history are not publicly disclosed.

Technological Platform and Innovation

Proprietary Technologies and Methodologies

HealthDay employs a range of technologies to enhance content delivery and user engagement, including:

Content Management Systems: Utilizing platforms like Open Graph and Cloudflare for efficient content distribution.

Advertising and Analytics: Implementing tools such as Google AdSense and Google Analytics to optimize performance and revenue.

Video Production: Producing daily health news videos through HealthDay TV, available in both English and Spanish.

Leadership Team

Executive Profiles

Andy Meyers, CEO: Prior to joining HealthDay, Andy managed AJ Advisers, an international digital media consulting firm. His experience includes roles at DoubleClick (now part of Google) and Chase Manhattan Bank. He also served as Special Adviser to the U.S. Ambassador to Japan, Walter Mondale, managing media communications strategy.

E.J. (Ernie) Mundell, Executive Editor, Consumer News: With experience as a journalist since the 1990s, Ernie has held positions at Reuters Health and contributed to outlets like MSNBC and The Scientist. He is a graduate of McGill University.

Tina DiMarcantonio-Brown, Managing Editor of Physician's Briefing: Tina has a background as a freelance editor and writer, contributing to publications such as Orthopedics Today and Infectious Diseases in Children. She holds a Bachelor of Arts in Mass Communications from Bloomsburg University.

MaryAnn Bodansky, Managing Editor, Custom Content: MaryAnn has held leadership roles at Eat This, Not That! and BestProducts.com, with experience at Health and the Good Housekeeping Research Institute. She has served as a manager, editor, writer, and social media manager in digital media.

Video Production Team

Dennis Krivelow, Senior Producer: Dennis has experience working for major television stations in Boston, serving as technical director for newscasts and productions like the Boston Marathon. He has also worked on video projects for major companies in the U.S. and abroad.

Susan Krivelow, Senior Producer: An award-winning news producer, Susan has extensive experience in broadcast and digital media production. She began her career at WHDH-TV in Boston and has worked at WBZ-TV as a senior writer and producer. She has produced hundreds of consumer health and lifestyle videos for HealthDay TV.

Mabel Jong, News Anchor: Mabel is an award-winning journalist with over two decades of experience in business news production across the United States, Asia, and Europe. She has worked as an anchor and correspondent for CNBC, NBC News, and ABC News.

Medical Advisory Board

Meeta Shah, M.D.: An Emergency Physician with over 10 years of clinical experience, Dr. Shah completed medical school in Indiana and residency training in Chicago. She is also boarded in Informatics and has been a reviewer with HealthDay for over 5 years.

Mark Arredondo, M.D.: An internal medicine physician, Dr. Arredondo began his career as a scholar for the National Health Service Corps and continues to serve as the medical director of the Portage County Combined General Health District in Ravenna, Ohio. He has been teaching medical and nurse practitioner students for over 25 years.

Dayle Davenport, M.D.: Dr. Davenport is a Board Certified Emergency Medicine Physician with 20 years of clinical experience.

Competitor Profile

Market Insights and Dynamics

The health news syndication industry is characterized by a competitive landscape with several key players offering similar services. The market is driven by the increasing demand for reliable health information and the proliferation of digital platforms.

Competitor Analysis

HealthDay's primary competitors include:

Health.com: Estimated revenue of $10 million.

Healthgrades: Estimated revenue between $100 million and $1 billion.

Medscape: Estimated revenue between $100 million and $1 billion.

Drugs.com: Estimated revenue of $10 million.

HealthCentral: Estimated revenue between $10 million and $50 million.

MedPage Today: Estimated revenue of $10 million.

WebMD: Estimated revenue between $100 million and $1 billion.

These competitors offer a range of health information services, including news, educational content, and professional resources, catering to both consumers and healthcare professionals.

Strategic Collaborations and Partnerships

In February 2021, HealthDay partnered with The Center for Health Affairs, the leading advocate for Northeast Ohio hospitals. This collaboration aims to support hospital members and community partners by providing accurate, balanced, and evidence-based health and medical information to reach their target audiences.

Operational Insights

HealthDay's strategic considerations include maintaining a strong market position through high-quality, evidence-based content and leveraging partnerships to expand its reach. Its distinct competitive advantages lie in its extensive syndication network, diverse content offerings, and commitment to editorial independence.

Strategic Opportunities and Future Directions

HealthDay is positioned to explore opportunities for expansion by enhancing its technological platforms, developing new content formats, and forming additional strategic partnerships. Leveraging its strengths in content creation and syndication, the company aims to meet the evolving needs of consumers and healthcare professionals in the digital age.