Market Research Report

Company Profile: Healthy Roster

Overview

Healthy Roster is a technology company headquartered in Columbus, Ohio, specializing in mobile applications designed to enhance patient engagement, care coordination, telemedicine, and outreach tools. These applications are targeted towards sports medicine, orthopedics, and other medical specialties. Founded with a mission to provide effective solutions for athletic trainers, Healthy Roster supports both athletic and industrial settings by assisting in the prevention and management of workplace injuries, improving safety, and reducing costly medical consultations.

Product Offering

Healthy Roster is renowned for its electronic medical record (EMR) and engagement platform, which is customized for athletic trainers to simplify injury documentation and communication processes. Key services include:

• Injury Documentation: Allows quick and intuitive documentation of injuries.

• Engagement Tools: Enhance patient-trainer interactions to improve care outcomes.

• Reporting Features: Provide insights to demonstrate service value and recognize emerging healthcare trends.

The platform's customization is adaptable for various settings, including high schools, colleges, professional, and industrial environments.

Leadership Team

• Nathan Heerdt: Co-Founder & CEO. A visionary leader with extensive real-world experience, focused on scaling initiatives and enhancing platform functionalities.

• Shawn Price: Co-Founder & CTO. Known for assembling high-performing teams and advancing Healthy Roster's technological aspects.

• Dan Fronczak: Co-Founder & President. Plays a critical role in Healthy Roster's evolution, driving creativity and strategic development.

Recent Developments

• Healthy Roster has introduced a new platform feature, exemplifying ongoing innovation.

• David P. Blom, former president and CEO of OhioHealth, joined the Board of Directors, contributing industry expertise and strategic guidance.

Market Position and Growth

Healthy Roster is recognized in the sports medicine field for its innovative EMR solutions tailored for athletic trainers. With approximately $4.9 million raised in funding across two rounds, the company enjoys strong investor confidence to support future growth initiatives. Financial backing comes from notable investors such as Paycheck Protection Program, Rev1 Ventures, Ohio TechAngels, and Queen City Angels. Healthy Roster aims to enhance healthcare outreach nationwide while supporting athletic trainers in delivering optimal healthcare services.

Competitive Landscape

Key Competitors

• TherapyNotes, LLC: Provides an online practice management system integrating scheduling, notes, and billing for mental health care. Headquartered in Horsham, PA, with an estimated revenue of $21 million.

• Alleva: Develops an EMR platform for the behavioral health sector, integrating CRM and family portal solutions. Based in Laguna Niguel, CA, and founded in 2017.

• RevolutionEHR: Offers a cloud-based practice management and EHR system for optometry practices, improving data collection efficiency.

• Clinicient: Provides outpatient rehab therapy practice management solutions optimized for PT, OT, and SLP organizations, focusing on interoperability.

• Doxy.me: A telemedicine platform enabling secure, software-free video calls, with over a million providers across 180+ countries, utilizing a HIPAA-compliant interface.

Alternative Solutions

Competition also comes from companies like WebPT for specialized EMR healthcare solutions and ChiroFusion for chiropractic practices.

Strategic Insights

To reinforce competitive standing, Healthy Roster could enhance technological capabilities, pursue strategic partnerships within behavioral and occupational health sectors, and continue to innovate its safety and injury management solutions to consolidate its leadership in industrial healthcare support systems.