Heart & Stroke NB | Coeur + AVC N.-B.
Background
Heart & Stroke NB (Cœur + AVC N.-B.) is a leading health charity in New Brunswick, Canada, dedicated to combating heart disease and stroke. Established in 1966, the organization operates independently from Heart & Stroke Canada, focusing on promoting health, saving lives, and enhancing recovery within the province. Their mission encompasses:
- Promoting Health: Collaborating with schools, communities, and policymakers to encourage healthier lifestyles among New Brunswickers.
- Saving Lives: Leading initiatives to improve emergency response and treatment for cardiac and stroke emergencies.
- Enhancing Recovery: Providing support for individuals affected by heart disease and stroke, along with their caregivers.
Key Strategic Focus
Heart & Stroke NB's strategic objectives include:
- Health Promotion: Implementing programs like Heart Healthy Schools to instill healthy habits in children.
- Emergency Response Enhancement: Training residents in CPR and first aid, and deploying Automated External Defibrillators (AEDs) across the province.
- Recovery Support: Offering services such as the Stroke Navigation program to assist individuals post-stroke.
Financials and Funding
In the fiscal year 2023-2024, Heart & Stroke NB raised over $5.3 million, marking the second-highest fundraising total in its history. These funds support various programs, research initiatives, and community services aimed at improving cardiovascular health in New Brunswick.
Pipeline Development
Heart & Stroke NB continually develops and expands its programs to address the evolving needs of the community. Key initiatives include:
- Heart Healthy Schools: Engaging over one-third of elementary schools in New Brunswick, impacting approximately 30,000 students.
- Live Well | Bien Vivre: A health coaching program where 75% of participants in 2022 reported learning to set realistic goals and felt empowered to self-motivate.
- Stroke Navigation: Assisting over 100 individuals in their recovery journey post-stroke.
Technological Platform and Innovation
Heart & Stroke NB leverages technology to enhance its outreach and program effectiveness. Notable technological platforms and innovations include:
- Restart a Heart Program: Deployment of 530 AEDs across the province, credited with saving 21 lives.
- First Aid & CPR Training: Managing a network of over 250 instructors providing life-saving training to New Brunswickers.
Leadership Team
The organization's leadership comprises dedicated professionals committed to advancing its mission:
- Kurtis Sisk: Chief Executive Officer, leading strategic initiatives and organizational growth.
- Doug Reevy: Board Chairperson, overseeing governance and strategic direction.
Leadership Changes
Recent appointments include:
- Archana Gelda Kumar: Appointed as Senior Vice President, Constituent Experience, Data, and Innovation in April 2025.
- Donald Beauchamp: Appointed Chair of the Quebec Advisory Board in December 2024.
- Joan Taylor: Appointed Senior Vice President, Culture, Talent, and Diversity in December 2023.
- Michelle Brisebois: Appointed Senior Vice President, Quebec in November 2023.
Competitor Profile
Market Insights and Dynamics
The health charity sector in Canada is robust, with organizations focusing on various aspects of health promotion, disease prevention, and patient support. The market is characterized by:
- Diverse Funding Sources: Including individual donations, corporate partnerships, and government grants.
- Programmatic Initiatives: Ranging from public education campaigns to direct patient support services.
Competitor Analysis
Key competitors include:
- Heart and Stroke Foundation of Canada: A national organization with a broader scope but similar mission.
- Canadian Cancer Society: Focused on cancer research and support, with overlapping donor demographics.
- Diabetes Canada: Concentrating on diabetes awareness and support, competing for public attention and funding.
Strategic Collaborations and Partnerships
Heart & Stroke NB collaborates with various organizations to amplify its impact:
- Government Partnerships: Working with provincial health departments to implement public health initiatives.
- Corporate Sponsors: Engaging businesses in fundraising events and health promotion campaigns.
- Community Organizations: Partnering with local groups to deliver programs and services effectively.
Operational Insights
Strategic considerations include:
- Program Expansion: Continuously assessing community needs to develop relevant programs.
- Resource Allocation: Ensuring efficient use of funds to maximize program impact.
- Stakeholder Engagement: Maintaining strong relationships with donors, volunteers, and partners to sustain support.
Strategic Opportunities and Future Directions
Looking ahead, Heart & Stroke NB aims to:
- Enhance Digital Engagement: Utilizing technology to reach broader audiences and deliver programs virtually.
- Expand Research Funding: Increasing investments in local cardiovascular research to drive innovation.
- Strengthen Community Presence: Deepening engagement with diverse communities to address specific health challenges.
Contact Information
Social Media Profiles:
- Facebook: Heart & Stroke NB Facebook
- Twitter: Heart & Stroke NB Twitter
- Instagram: Heart & Stroke NB Instagram
Note: Specific contact details such as address, phone number, and email are omitted to maintain privacy.
