Helika Market Research Report

Company Overview

Name, Mission of the Company

Name: Helika
Mission: Helika aims to empower game studios with industry-leading solutions to help them build, grow, and optimize games. The company focuses on providing the web3 game data analytics, marketing tooling, and game management infrastructure necessary for user acquisition, player monetization, game A/B testing, and optimization.

Founding Details

Founded: 2022
Founders: No information is available

Key People in the Company

Anton Umnov: Chief Executive Officer

Marc Alloul: Head of Corporate Development and Strategy

Tyson Loney: Chief Operating Officer

Max Kaufman: Head of Business Development

Headquarters

Location: Toronto, Ontario, Canada

Number of Employees

Approximate Number of Employees: 11-50 employees

Revenue of the Company

No information is available

What is the Company Known For

Helika is known for its advanced web3 gaming analytics and NFT insights platform. The company provides actionable insights to increase revenue, retention, and engagement for top game studios.

Products

What Products Do They Offer

UA, Marketing & Attribution: Empowers marketers with solutions to drive user acquisition (UA) and maximize revenue while lowering customer acquisition costs (CAC) by providing deep funnel attribution, optimized ad spend, and visibility into golden cohorts.

Game Management: Offers tools to make smarter, data-driven decisions through game live operations (LiveOps), game A/B testing, and balancing to drive greater engagement, monetization, and game stickiness.

On-Chain Analytics: Provides reliable community, financial, and competitive web3 data analytics across more than 10 blockchains.

Social Analytics: Transforms social media sentiment analysis into business intelligence to keep a pulse on community and maximize campaign effectiveness.

High-Level/Product Descriptions

UA, Marketing & Attribution: This suite helps in acquiring and understanding users, optimizing ad spend, and providing insights into user behaviors, ultimately aimed at enhancing revenue and lowering acquisition costs.

Game Management: Focuses on increasing player engagement and monetization by enabling detailed data-driven decisions and advanced game operations.

On-Chain Analytics: Provides deep insights into web3 ecosystems encompassing financial data, community behaviors, and competitor analysis.

Social Analytics: Allows game studios to gauge social media trends and sentiments, converting these insights into strategic actions for enhanced player retention and engagement.

Key Features of Each Product

UA, Marketing & Attribution:

Deep Funnel Attribution

Optimized Ad Spend

Golden Cohorts Visibility

Game Management:

LiveOps Management

Game A/B Testing

Game Balancing

On-Chain Analytics:

Competitor Analysis

Community Data Insights

Advanced Financial Data Analytics

Social Analytics:

Social Media Monitoring

Sentiment Analysis

Campaign Optimization

Recent Developments

What are the Recent Developments in the Company

Funding: Helika raised $8 million in its Series A funding round, led by Pantera Capital, Sparkle Ventures, Diagram Ventures, and Sfermion.

Partnerships: Recently partnered with Nexus Interactive to develop several Web3 gaming titles including Questing Realms, Everdawn Champions, and Snap Royale.

Product Enhancements:

Enhanced On-Chain Analytics capabilities to support insights across more than 10 blockchains.

Advanced Social Analytics tools for improved community engagement.

New Products Launched

No information is available

New Features Added to Existing Products

On-Chain Analytics: Expanded capabilities to cover insights across over 10 blockchains.

Any New Partnerships

Nexus Interactive: Partnered to expand community growth for several upcoming Web3 game titles.

This comprehensive report highlights key facets of Helika, focusing on its mission, leadership, product portfolio, and recent strategic developments within the company.