Helmet House Company Profile

Background

Founded in 1969 by Bob Miller and Phil Bellomy, Helmet House began as a small operation selling helmets at Southern California swap meets. Over the decades, it has evolved into one of the United States' leading distributors and manufacturers of motorcycle gear, including helmets, apparel, and accessories. The company's mission is to enhance the business of its dealers through excellence and integrity, reflecting its commitment to quality products and exceptional customer service.

Key Strategic Focus

Helmet House's strategic focus centers on distributing and manufacturing premium motorcycle gear. The company is the exclusive U.S. distributor for several top brands, including:

SHOEI Helmets: Renowned for their quality and innovation.

HJC Helmets: The world's number one-selling helmet brand.

Alpinestars: Leading manufacturer of professional motorsport racing products and high-performance apparel.

SIDI Boots: Technically advanced motorcycle boots and footwear for various applications.

Fasthouse: Known for classic style and dedication to breaking the mold in high-performance gear.

Additionally, Helmet House manufactures and markets its own apparel brands:

Tourmaster: America's original touring gear brand, trusted by dealers for over four decades.

Cortech: Offers protection, style, comfort, and function for motorcycle enthusiasts.

NORU: Rapidly becoming a leading brand of motorcycle gear sold through U.S. dealers.

The company also distributes communication devices from SENA and Cardo, enhancing rider connectivity and safety.

Financials and Funding

As of September 2024, Helmet House's annual revenue is estimated to be between $10 million and $50 million. The company operates with a focus on sustainable growth and has not publicly disclosed specific funding rounds or investor information.

Pipeline Development

Helmet House continually expands its product offerings to meet the evolving needs of motorcyclists. Notable developments include:

Synergy BT Pro Plus Heated Jacket: Launched in November 2022, this innovative jacket features Bluetooth connectivity, allowing riders to control heating settings via a smartphone app.

Partnership with SHAD USA: In August 2019, Helmet House entered into a distribution partnership with SHAD USA, offering a broad lineup of top and side cases, including motorcycle-specific mounting kits.

Technological Platform and Innovation

Helmet House distinguishes itself through several proprietary technologies and innovative approaches:

Exclusive Distributorships: The company holds exclusive U.S. distribution rights for premium brands like SHOEI Helmets and SIDI Boots, ensuring a unique product lineup.

Product Innovation: The development of products like the Synergy BT Pro Plus Heated Jacket showcases the company's commitment to integrating technology with rider comfort and safety.

Digital Engagement: Helmet House established a YouTube channel to provide motorcyclists with videos featuring racers, events, interviews, and product insights, enhancing customer engagement and brand visibility.

Leadership Team

Dave Bertram: Appointed Chairman and CEO in September 2019, Bertram brings extensive experience in the powersports industry, guiding Helmet House's strategic direction.

Spencer Lee: Promoted to Director of Products, Apparel, and Accessories in January 2019, Lee oversees product development and management, contributing significantly to the company's growth in apparel and accessories.

Leadership Changes

Dave Bertram: Joined as Chairman and CEO in September 2019, succeeding the company's co-founder and president, Bob Miller.

Spencer Lee: Elevated to Director of Products, Apparel, and Accessories in January 2019, reflecting the company's focus on expanding its product lines.

Competitor Profile

Market Insights and Dynamics

The motorcycle gear industry is characterized by a competitive landscape with several key players offering a range of products. The market is driven by factors such as technological advancements, rider safety awareness, and the growing popularity of motorcycling as a recreational activity.

Competitor Analysis

Key competitors include:

Parts Unlimited: A major distributor of aftermarket parts and accessories, offering a wide range of products to dealers.

Tucker Powersports: Provides a comprehensive selection of powersports products, including gear and accessories.

RevZilla: An online retailer specializing in motorcycle gear, known for its extensive product reviews and customer engagement.

Rocky Mountain ATV/MC: Offers a broad selection of motorcycle and ATV gear, parts, and accessories.

J&P Cycles: Focuses on motorcycle parts and accessories, catering to a diverse customer base.

Strategic Collaborations and Partnerships

Helmet House has established significant partnerships to enhance its product offerings and market reach:

Fasthouse Partnership: In November 2023, Helmet House became the exclusive U.S. distributor for Fasthouse, a brand recognized for its classic style and high-performance gear.

Cardo Systems Collaboration: In September 2023, the company partnered with Cardo Systems to expand the distribution of advanced rider communication devices nationwide.

SHAD USA Distribution Agreement: In August 2019, Helmet House entered into a partnership with SHAD USA to distribute a range of motorcycle luggage solutions, enhancing its accessory offerings.

Operational Insights

Helmet House's strategic considerations include:

Exclusive Brand Partnerships: By securing exclusive distribution rights for premium brands, Helmet House differentiates itself from competitors and offers unique products to dealers.

Product Diversification: The company's expansion into apparel, accessories, and communication devices allows it to cater to a broader range of customer needs.

Enhanced Distribution Capabilities: Investments in warehouse facilities, such as the 200,000-square-foot warehouse in Southaven, MS, have improved inventory capacity and order fulfillment, strengthening dealer relationships.