Her Campus Media: Company Research Report
Company Overview
Name
Her Campus Media
Mission of the Company
Her Campus Media aims to be the premier media and marketing ecosystem for college women, offering content, community, and career opportunities.
Founded
- Year: 2009
- Founders: Stephanie Kaplan Lewis, Annie Wang, and Windsor Western
Key People
- Stephanie Kaplan Lewis: Co-founder
- Annie Wang: Co-founder
- Windsor Western: Co-founder
Headquarters
- Location: 9 Lansdowne St, Suite 2, Boston, MA 02215
Number of Employees
No information is available
Revenue of the Company
No information is available
What is the Company Known For
Her Campus Media is known for its portfolio of leading college media brands and marketing solutions, reaching Gen Z through various platforms including Her Campus, Spoon University, College Fashionista, InfluenceHer Collective, Campus Trendsetters, and Generation Hired.
Products
Her Campus
- Description: A leading media platform dedicated to college women, powered by college journalists.
- Key Features:
- National and local content coverage
- Career launchpad through the Her Campus Chapter Network
- Annual tentpole event, Her Conference
College Fashionista
- Description: A community empowering college students in the fashion and beauty sectors.
- Key Features:
- Career opportunities for fashion and beauty enthusiasts
- Exclusive access to industry icons
- Annual tentpole event, Creators Loft
Spoon University
- Description: A Gen Z-centric platform focusing on food content.
- Key Features:
- Campus chapters creating food-related editorial and social content
- Product reviews and trend recommendations
InfluenceHer Collective
- Description: An influencer marketing agency targeting Gen Z and millennial creators.
- Key Features:
- Community of authentic influencers
- Brand partnerships and growth opportunities
- Annual InfluenceHer Collective Awards
Generation Hired
- Description: A virtual career center for college students and recent grads.
- Key Features:
- Job board and weekly newsletter
- Office Hours webinar series with industry leaders
Campus Trendsetters
- Description: A community of influential college students focused on trendsetting.
- Key Features:
- Product sampling and reviews
- Opportunities for campus brand ambassadorships
Recent Developments
Recent Developments in the Company
- Her Campus Media Acquires Zfluence: Expand capabilities in influencer marketing. [Axios Pro, 10/26/2023]
- Her Conference Marks a Milestone in NYC: Major event coverage and participation. [Event Marketer, 7/1/2024]
- Her Campus Media Sells Stake to Soros Fund Management: Strategic financial move to support growth. [Axios, 7/24/2024]
New Products Launched
No information is available
New Features Added to Existing Products
No information is available
New Partnerships
- Urban Outfitters Campaign: Collaborated on 'Shift Happens' campaign for dorm-room decor. [Glossy, 7/9/2024]
- CVS Partnership: Wellness Workshops Bring Self-Care to Students. [Titan Awards, 5/22/2024]
Overall, Her Campus Media continues to solidify its position as a leading Gen Z media and marketing solutions provider through strategic acquisitions, partnerships, and events that engage and empower college students and recent graduates across the United States.
