HERE Technologies - Comprehensive Analysis Report

Summary

HERE Technologies (HERE) specializes in mapping technologies, location data, and related automotive services for individuals and companies. Founded in 1985 as Navteq, the company’s location platform is integrated into over 180 million vehicles globally. HERE focuses on providing location-based services and mapping solutions.

1. Strategic Focus & Objectives

Core Objectives

HERE aims to be a leading location data and technology platform.

The company is focused on driving innovation in automated driving, EV routing and charging, and supply chain visibility.

Specialization Areas

Automated Driving: Providing high-definition maps and real-time information for autonomous vehicles

EV Routing and Charging: Improving electric vehicle range estimation.

Supply Chain Visibility: Optimizing supply chains with increased visibility into shipments and assets.

Target Markets

Primary market segments include the automotive industry, enterprises, and individual users requiring location-based services.

The company focuses on providing mapping and location solutions to various industries.

2. Financial Overview

Funding History

HERE Technologies has raised $880 million in funding over 9 rounds.

Investors include Mitsubishi, Nippon Telegraph & Telephone, and Bosch (Automotive).

As of August 2025, HERE Technologies' annual revenue reached $5 billion.

3. Product Pipeline

Key Products/Services

HERE Workspace: Designed to build distributed processing pipelines for location-related data, allowing for combination of data processing algorithms in reusable JAR file packages using Scala or Java.

Hazard Alert Technology: Developing a technology to alert drivers of conditions such as weather, hazards, or area closures.

4. Technology & Innovation

Technology Stack

HERE Technologies operates a location platform that allows customers to create custom maps, visualize location datasets, gather insights, and buy and sell location assets.

UniMap: AI-powered mapping technology to build and customize maps with speed and accuracy.

HD Live Map: Provides real-time information about a vehicle's surroundings.

AI-Powered Solutions: Integrating AI and machine learning to predict electric vehicle charging point availability and optimize supply chains.

5. Leadership & Management

Executive Team

Chief Executive Officer: Mike Nefkens. He assumed the role on January 2, 2024, with experience in technology, IT, software, cloud services, IoT, and automotive.

Chairman of the Supervisory Board: Pekka Ala-Pietilä.

EVP, Chief Operating & Financial Officer: Adeel Manzoor.

EVP, Chief Product Officer: Denise Doyle.

EVP, Chief Platform & Technology Officer: Damandeep Kochhar.

EVP, Chief Customer Officer: Jason Jameson.

Recent Leadership Changes

Edzard Overbeek stepped down as CEO in April 2023.

Denise Doyle and Adeel Manzoor served as interim co-CEOs during the transition.

Mike Nefkens was appointed as the new CEO, effective January 2, 2024.

6. Competitive Analysis

Major Competitors

Competitors include companies like Google, TomTom, Apple, TeleNav, Mapbox, and CARTO.

7. Market Analysis

Market Overview

HERE Technologies has a market share of 6.57% in the location-data market.

The majority of HERE's customers fall in the company size of 0 - 9 employees (6,404 companies).

Main competitors in the location data category are OpenStreetMap (68.53%), Foursquare (8.32%), and what3words (4.80%).

8. Strategic Partnerships

Amazon Web Services (AWS): Collaboration to provide a scalable solution for automakers' development of location-aware software.

ThunderSoft: Strategic partnership to enhance collaboration in intelligent navigation and high-definition maps.

EROAD: Expanding collaboration to power EROAD's first vehicle-aware navigation application for Oceania.

Samsara: Partnership to deliver HERE mapping and geolocation services within Samsara's Platform.

9. Operational Insights

HERE Technologies is recognized as the #1 location platform vendor globally, according to the Counterpoint Technology Location Platform Effectiveness Index.