Hero Digital Company Profile

Background

Founded in 2014, Hero Digital is an independent customer experience company headquartered in San Francisco, California. The company specializes in strategy, design, engineering, and analytics to deliver superior customer experiences. Hero Digital's mission is to distill simple truths to create a beautiful future—a customer experience future that benefits both people and businesses. The company has been recognized as one of Adweek's Fastest Growing Agencies and one of Inc.'s hottest companies.

Key Strategic Focus

Hero Digital focuses on blending strategic consulting, design, technology, data, and performance marketing to unlock growth across various market segments. The company's core offerings include:

AI & Insights Activation: Leveraging artificial intelligence to enhance customer experience, operational efficiency, and business management.

Performance Optimization: Developing marketing services and media strategies to deliver creative campaigns and optimize customer journeys.

Innovation & Value Strategy: Identifying valuable audience and market opportunities through new business models and technology innovation.

Experience Design: Designing end-to-end digital customer experiences to improve engagement, transactions, and loyalty.

Platform & Product Development: Integrating commerce, content, and marketing technology to increase efficiency and enhance digital enablement.

Financials and Funding

As of January 2025, Hero Digital reported annual revenue of $75 million. The company has undergone six financing rounds, including a buyout/leveraged buyout, and has made eight investments. Notable investors include AEA Investors and Apollo Global Management.

Technological Platform and Innovation

Hero Digital differentiates itself through its proprietary technologies and innovative methodologies:

Proprietary Technologies: The company utilizes platforms such as Drupal and Sitecore for web development, and employs data analytics tools including data science, data management, business intelligence, and big data.

Scientific Methodologies: Hero Digital employs a holistic process that integrates consulting, design, engineering, digital marketing, and data science to create superior customer experiences.

Leadership Team

Hero Digital's leadership team comprises experienced professionals:

Jay Dettling: Chief Executive Officer

James Sherman: Chief Financial Officer

Chris Kostakis: Chief Technology Officer

Scott Webb: Chief Commercial Officer

Tom Altmann: Director of Strategic Finance and Corporate Development

Leadership Changes

In December 2024, Hero Digital was acquired by private equity firm AEA Investors. Subsequently, in April 2025, AEA Investors merged Hero Digital into Huge, another digital agency under its portfolio.

Competitor Profile

Market Insights and Dynamics

The digital transformation and customer experience industry is highly competitive, with numerous agencies offering similar services. The market is characterized by rapid technological advancements and evolving client needs, necessitating continuous innovation and adaptation.

Competitor Analysis

Hero Digital's competitors include:

Wray Ward: A marketing solutions provider for brands.

GROW: An integrated B2B marketing agency and consultancy.

agent3: An account-based marketing and technology agency.

Xplora: A marketing and digital agency.

Additionally, other competitors include The Free Website Guys, KlientBoost, INFUSE, SmartSites, and webdew.

Strategic Collaborations and Partnerships

Hero Digital has established significant partnerships to enhance its market position and innovation capacity:

Optimizely: Hero Digital is a Platinum Solution Partner, leveraging Optimizely's experimentation platform to advance personalization.

Salesforce: As a registered partner, Hero Digital provides multi-cloud solutions across Sales, Service, Experience, Marketing, Data, and Commerce.

Adobe: As a Gold Solution Partner, Hero Digital collaborates with Adobe to deliver digital experiences powered by generative AI.

Operational Insights

Hero Digital's strategic considerations include:

Market Position: The company has been recognized as one of Adweek's Fastest Growing Agencies and one of Inc.'s hottest companies, indicating a strong market presence.

Competitive Advantages: Hero Digital's integrated approach, combining consulting, design, engineering, digital marketing, and data science, sets it apart from competitors.

Strategic Opportunities and Future Directions

Following its merger with Huge in April 2025, Hero Digital is poised to leverage combined resources and expertise to deliver innovation and value at scale. The company aims to continue solving complex digital problems and creating growth opportunities for leading brands.