Hextar Technologies Solutions Berhad: Company Profile

Background

Overview

Hextar Technologies Solutions Berhad, established on 29 November 2005, is a Malaysia-based company listed on the Main Market of Bursa Malaysia Securities Berhad since 30 August 2007. The company has evolved from its origins in marine transportation services in 1995 to a diversified entity operating across multiple sectors, including logistics, warehousing, trading, and technology applications.

Mission and Vision

Hextar Technologies Solutions Berhad is committed to enhancing shareholder value through excellence and good corporate governance. The company aims to bridge the digital gap among users by providing seamless digital experiences and to lead in total logistics services with over 25 years of expertise.

Primary Area of Focus

The company's core activities are categorized into:

• Technology Applications: Bridging the digital gap among users through seamless digital experiences.

• Logistics: Leading total logistics services provider with over 25 years of expertise.

• Warehousing: Highly-secured and spacious facilities strategically located within Peninsular Malaysia.

• Trading: Trading of high-quality, certified industrial building materials for residential, commercial, and industrial developments.

Industry Significance

Hextar Technologies Solutions Berhad plays a significant role in Malaysia's logistics and technology sectors, offering integrated solutions that cater to a wide range of industrial needs. The company's diversified portfolio positions it as a key player in enhancing supply chain efficiency and digital transformation within the region.

Key Strategic Focus

Core Objectives

• Digital Transformation: Develop and implement technology applications that provide seamless digital experiences for users.

• Logistics Excellence: Maintain leadership in total logistics services by leveraging over 25 years of industry expertise.

• Infrastructure Development: Expand and manage secure and strategically located warehousing facilities across Peninsular Malaysia.

• Quality Trading: Engage in the trading of high-quality, certified industrial building materials to support various development projects.

Specific Areas of Specialization

• Technology Applications: Development of fintech applications such as eBuild and MoneyX to facilitate digital transactions and business solutions.

• Logistics Services: Provision of comprehensive logistics solutions, including lorry transportation, project logistics, and door-to-door delivery services.

• Warehousing Solutions: Offering a range of warehousing services, including non-bonded and free zone facilities, cargo handling, and licensed manufacturing warehouse trading.

• Trading of Building Materials: Supplying certified industrial building materials like common clay bricks, cement, scaffolding, steel materials, and welded steel pipes.

Key Technologies Utilized

• Fintech Applications: Development and deployment of digital platforms such as eBuild and MoneyX to streamline business processes and enhance user engagement.

• Logistics Management Systems: Utilization of advanced logistics management systems to optimize transportation, warehousing, and supply chain operations.

Primary Markets or Conditions Targeted

• Construction and Development Projects: Supplying building materials and logistics services to support residential, commercial, and industrial developments.

• Digital Transformation Initiatives: Providing technology solutions to businesses seeking to enhance their digital capabilities and operational efficiency.

Financials and Funding

Funding History

Specific details regarding the total funds raised and recent funding rounds are not publicly disclosed. The company has financed its operations and expansion through internal resources and strategic investments.

Recent Financial Performance

• Fiscal Year Ending 31 March 2025: Reported revenue of RM 181.09 million, a decrease of 4.19% compared to the previous fiscal year.

• Quarter Ending 31 December 2025: Achieved revenue of RM 34.80 million, marking an 8.55% growth from the previous quarter.

Intended Utilization of Capital

The capital raised is primarily allocated towards:

• Expansion of Technology Applications: Enhancing and scaling digital platforms like eBuild and MoneyX to meet growing market demands.

• Logistics Infrastructure Development: Investing in the expansion and upgrading of warehousing facilities and logistics operations.

• Trading Operations: Increasing the inventory and distribution capabilities for building materials to support ongoing and upcoming projects.

Pipeline Development

Key Pipeline Candidates

• eBuild: Malaysia’s first B2B e-Marketplace for Construction and Building Materials, officially launched in 2023.

• MoneyX: A fintech mobile super-app, with its grand launch in 2024, offering enhanced features and new partnerships.

Stages of Development

• eBuild: Launched in 2023, currently in the growth phase, expanding its user base and service offerings.

• MoneyX: Launched in 2024, focusing on user acquisition and feature enhancement to solidify its market presence.

Target Conditions

• eBuild: Aims to streamline the procurement process for construction and building materials, catering to the needs of developers, contractors, and suppliers.

• MoneyX: Seeks to provide a comprehensive digital financial solution, addressing the diverse needs of consumers and businesses in Malaysia.

Anticipated Milestones

• eBuild: Expansion of supplier partnerships and user engagement metrics, with plans to introduce additional features based on user feedback.

• MoneyX: Introduction of new financial services and tools, aiming to enhance user experience and market penetration.

Technological Platform and Innovation

Proprietary Technologies

• eBuild Platform: An integrated digital marketplace for construction and building materials, facilitating seamless transactions between buyers and sellers.

• MoneyX App: A multifunctional fintech application offering services such as digital payments, financial management, and business solutions.

Significant Scientific Methods

• Data Analytics: Utilized to gain insights into user behavior and preferences, informing the development of features and services.

• Machine Learning Algorithms: Employed to enhance the personalization of user experiences and optimize operational processes.

Leadership Team

Key Executives

• Dato’ Ong Choo Meng: Major shareholder and key figure in steering the company's strategic direction.

• Choo Ong: Chief Executive Officer, leading the company's operations and growth initiatives.

• Eng Tan: Chief Financial Officer, overseeing the company's financial strategies and performance.

Leadership Changes

In 2021, Dato’ Ong Choo Meng emerged as a major shareholder in the company, marking a significant shift in the company's ownership structure.

Competitor Profile

Market Insights and Dynamics

The logistics and technology sectors in Malaysia are experiencing rapid growth, driven by digital transformation and infrastructure development. Companies are increasingly investing in technology applications to enhance operational efficiency and customer engagement.

Competitor Analysis

• Hextar Global Berhad: Engages in manufacturing, trading, and distribution of agrochemicals and fertilizers, with a market capitalization of RM 2.4 billion as of March 13, 2026.

• Other Competitors: Companies such as SOHAR Port and Freezone, Ben Line Agencies, and AET operate in related sectors, offering logistics and transportation services.

Strategic Collaborations and Partnerships

Hextar Technologies Solutions Berhad has engaged in various collaborations to enhance its service offerings, including the acquisition of eBuild to digitalize the trading business and the launch of MoneyX, a fintech mobile super-app.

Operational Insights

The company differentiates itself through its integrated approach, combining logistics, warehousing, trading, and technology applications to provide comprehensive solutions. This strategy enables Hextar Technologies Solutions Berhad to address a wide range of customer needs and adapt to evolving market demands.