HeyLight AG Company Profile

Background

HeyLight AG is a Swiss-based financial services company specializing in innovative payment and credit solutions, particularly in the Buy Now Pay Later (BNPL) sector. Established in 2021, HeyLight integrates the consumer credit expertise of Compass, a subsidiary of the Mediobanca Group, with the digital capabilities of fintech companies Soisy and HeidiPay. This synergy enables HeyLight to offer flexible, full-digital, and real-time payment solutions tailored for both physical retail stores and e-commerce platforms.

Key Strategic Focus

HeyLight's strategic focus centers on expanding its BNPL offerings across multiple countries, leveraging its comprehensive digital platforms to provide seamless payment experiences. The company targets a diverse range of merchants, from luxury brands to technology operators, aiming to enhance customer purchasing power and merchant sales through flexible installment plans. HeyLight's solutions accommodate purchases up to CHF 10,000, with repayment terms ranging from 3 to 36 months, payable via debit/credit cards or QR invoices.

Financials and Funding

As of January 2025, HeyLight reported annual revenues of approximately $3.8 million, supported by a team of around 44 employees operating across Europe, South America, and Asia. The company's growth has been bolstered by strategic acquisitions, including the majority stake in HeidiPay AG, enhancing its technological infrastructure and market reach.

Technological Platform and Innovation

HeyLight distinguishes itself through a fully digital and real-time processing platform, catering to the modern demand for flexible and straightforward payment solutions. The company's technological stack includes advanced analytics tools such as Ruxit and Dynatrace, ensuring optimal performance and user experience. Additionally, HeyLight employs OneTrust for cookie compliance, Priority Hints for performance optimization, and Google Tag Manager for efficient tag management.

Leadership Team

Nicola De Cesare: Chairman of the Board.

Mario Zandrini: Board Member.

Matteo Bozzo: Board Member.

Competitor Profile

Market Insights and Dynamics

The BNPL market is experiencing significant growth, driven by consumer demand for flexible payment options and merchants' desire to increase conversion rates and average transaction values. HeyLight operates in a competitive landscape with several key players offering similar services.

Competitor Analysis

HeidiPay: A Swiss-based BNPL provider offering installment payment solutions for e-commerce and physical stores. HeidiPay focuses on luxury brands and high-value transactions, providing flexible payment terms and a seamless user experience.

Soisy: An Italian fintech company specializing in installment payment services for e-commerce purchases. Soisy offers a fully digital process with real-time approval, catering to a wide range of merchants and consumers seeking flexible payment options.

Strategic Collaborations and Partnerships

HeyLight has established a robust network of merchant partnerships, encompassing over 1,000 online stores and more than 26,000 physical retail points in Italy alone. The company continues to expand its reach, with over 500 commercial agreements in Switzerland, including collaborations with prominent distributors, luxury brands, and technology operators.

Operational Insights

HeyLight's competitive advantage lies in its ability to integrate traditional consumer credit expertise with cutting-edge digital technologies. This combination allows the company to offer flexible, user-friendly payment solutions that meet the evolving needs of both merchants and consumers. By focusing on full-digital and real-time processes, HeyLight addresses the growing demand for simplicity and efficiency in payment solutions.

Strategic Opportunities and Future Directions

Looking ahead, HeyLight aims to further expand its international presence, leveraging its established partnerships and technological capabilities to enter new markets. The company plans to enhance its product offerings by introducing additional financial services, such as virtual credit cards, to provide a comprehensive suite of payment solutions. HeyLight's commitment to innovation and customer-centric solutions positions it well to capitalize on the growing BNPL market and evolving consumer preferences.