Company Research Report: Hibu Inc.

Company Overview

• Name: Hibu Inc.

• Mission: To provide customized and innovative digital marketing solutions that attract and retain customers for local businesses across the US.

• Founded: No information is available.

• Founders: No information is available.

• Key People:

• Kevin Jasper - Chief Executive Officer

• Marty Althoff - Chief Operations Officer

• John Butler - General Counsel

• Angie K. Corcoran - Chief Human Resources Officer

• Nick Hopkins - Chief Product Officer

• Ira Klein - Chief Information Officer

• Russ Michels - Chief Sales Officer

• Mark Trivette - Chief Financial Officer

• Brad Wegmann - Chief Commercial Officer

• Headquartered: King of Prussia, Pennsylvania, 2701 Renaissance Boulevard, King of Prussia, PA 19406

• Secondary Location: Cedar Rapids, Iowa, 221 3rd Ave SE, Suite 300, Cedar Rapids, IA 52401

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Hibu is known for its integrated digital marketing solutions tailored for local businesses, leveraging data-driven strategies to enhance online visibility and generate more business leads.

Products and Services

Product Offerings

Hibu provides a wide range of digital marketing services catered specifically for local businesses:

• Custom Website Development

• Description: Hibu offers tailored websites designed to enhance user engagement and drive leads.

• Key Features: Each website is built to align with business goals and customer interactions.

• Listings and Reputation Management

• Description: Services designed to maintain consistency and accuracy across all online business listings.

• Key Features: Reputation management, customer reviews handling, and correction of online information.

• Retention Marketing

• Description: Efforts to keep existing customers engaged through strategic communication.

• Key Features: Personalized marketing efforts and loyalty programs.

• Automated Email and Text Marketing

• Description: Platform for sending automated communication to engage and retain customers.

• Key Features: Lead capture, automated reminders, review requests.

• Search Engine Optimization (SEO)

• Description: Services that improve a business’s search engine rankings and visibility.

• Key Features: Keyword optimization, local SEO strategies.

• Social and Display Advertising

• Description: Ad campaigns across social media and display networks.

• Key Features: Targeted advertising, performance-driven campaigns.

• Digital Marketing Solutions Integrated with Hibu Smart Site

• Description: A core platform that integrates various digital marketing services.

• Key Features: All services work seamlessly together to maximize business impact.

Recent Developments

New Product Launches and Features

• RevLocal Acquisition (August 22, 2024): Hibu acquired RevLocal significantly expanding its reach and strengthening its digital marketing capabilities.

• Enhancements in Google Business Profile Optimization (July 23, 2024): Implementation of advanced optimization techniques added to enhance the digital presence of clients on Google.

• Web Push Notifications (May 29, 2024): Introduction of web push notifications to strengthen digital marketing solutions.

• Amazon Ads Sponsored Display Integration (April 01, 2024): Adding Amazon Ads Sponsored Display into the suite of marketing solutions to reach SMB markets.

Partnerships and Industry Recognition

• Microsoft Advertising Channel Partner of the Year 2024: Hibu was recognized by Microsoft for its outstanding collaboration and commitment to client success. Additionally, it was a finalist in the Excellence in Growth Award and Omnichannel Excellence Award categories.

• Featured as a Top-Rated Reviews and Reputation Management Solution (September 05, 2024): Noted for excellence in this segment by Gartner Digital Markets.

• Elite Partners: Partners of industry giants including Meta, Google, and Microsoft, showcasing credibility and capability in offering top-tier marketing services.

Other Developments

• Signpost Acquisition (September 11, 2023): The acquisition of Signpost’s Marketing Technology Platform to enhance Hibu’s digital marketing offerings.

Conclusion

Hibu Inc. has positioned itself as a leading provider of comprehensive digital marketing services. Through strategic acquisitions, strong partnerships, and continuous innovation of product offerings, Hibu continues to advance its mission to simplify digital marketing for local businesses, significantly supporting their growth and digital presence.