Market Research Report: Hickap AB

Company Overview

Name: Hickap AB

Mission: Hickap's mission is to enable a stress-free beauty routine that users can enjoy with a clear conscience, focusing on inner beauty, self-appreciation, and well-being.

Founded: Hickap was founded in 2016 by siblings Wilma and Emil Holmqvist.

Key People: Wilma Holmqvist, Emil Holmqvist

Headquarters: Blasieholmsgatan 3, 111 48 Stockholm, Sweden

Number of Employees: No information is available

Revenue: No information is available

Known For: Hickap is known for creating high-quality, affordable, and safe skincare and cosmetic products that are 100% vegan and cruelty-free.

Products

Product Offerings

Mermaid Mantle Deep Hydrating Toner: A hydrating toner designed for deep skin hydration. Price: 159 SEK.

Clear Canvas Clarifying Toner: A toner aimed at clarifying skin. Price: 189 SEK.

Fire Wings Mascara: A mascara product. Price: 239 SEK.

Unfold Makeup Bag - Pink: A practical makeup bag. Price: 269 SEK.

Key Features

All products are 100% vegan and cruelty-free.

Makeup Brushes: Known for their high quality comparable to luxury brands but offered at competitive prices. These brushes are vegan and friendly to the skin and wallet.

Skincare Products: Offers direct-from-factory quality, benefitting both the environment and cost efficiency.

Best Sellers

Classic Face Set: Originally priced at 785 SEK, now 629 SEK (20% off).

Preppy Prime Setting Spray - Matte Finish: Price: 179 SEK.

Bronze & Contour Stick - Golden Truffle: Price: 229 SEK.

Hyaluronic Glow Set: Originally 648 SEK, now 549 SEK (15% off).

Recent Developments

New Products Launched

Mermaid Mantle Deep Hydrating Toner

Clear Canvas Clarifying Toner

Fire Wings Mascara

Unfold Makeup Bag - Pink

Features and Offerings

Hickap emphasizes bypassing unnecessary intermediaries by delivering products straight from their factory in Dalarna, ensuring top-tier global quality at fair prices.

Continuous expansion into internationally scalable markets, with ambitions to set new standards among Scandinavian beauty brands regarding quality, texture, and results.

Partnerships

No information is available regarding new partnerships.

Additional Notes

Customer Base: Hickap boasts over 167,000 customers since its inception in 2016.

Infrastructure: Product manufacturing and delivery systems ensure minimal environmental impact while maintaining a direct-to-consumer approach.

Philosophy: Advocates for joy, energy, and stress-free experiences in beauty routines, challenging industry norms around beauty standards.

Contact Information

General Contact Email: info@hickap.com

This information database stems from the company's communication and marketing channels, providing an insight into Hickap’s current market standing and product portfolio. With its roots steeped in ethical beauty, Hickap continues to push boundaries in the Scandinavian beauty industry.