Highland Roofing Co., Inc. Market Research Report

Background

Overview

Highland Roofing Co., Inc. is a family-owned and operated roofing company with a rich history spanning over a century. Established in 1890, the company has consistently provided high-quality roofing solutions to both commercial and residential clients. With a legacy of five generations, Highland Roofing has built a reputation for exceptional craftsmanship and unparalleled service.

Mission and Vision

The company's mission is to deliver top-quality roofing systems that ensure durability and customer satisfaction. Their vision focuses on maintaining a legacy of excellence while adapting to modern roofing technologies and practices.

Primary Area of Focus

Highland Roofing specializes in a comprehensive range of roofing services, including installation, repair, and maintenance for both commercial and residential properties. Their expertise encompasses various roofing types, such as low-slope, built-up, asphalt shingle, slate, tile, standing seam, flat lock copper, and wood shake roofing.

Industry Significance

As one of the oldest roofing companies in the region, Highland Roofing holds a significant position in the industry. Their longstanding presence and commitment to quality have made them a trusted name among roofing contractors, contributing to the development and standards of the roofing industry.

Key Strategic Focus

Core Objectives

Quality Assurance: Ensuring the highest standards in roofing materials and workmanship.

Customer Satisfaction: Building long-term relationships through reliable and responsive service.

Innovation: Incorporating modern roofing technologies and practices to enhance service offerings.

Specific Areas of Specialization

Commercial Roofing: Providing tailored solutions for commercial properties, including roof replacements, repairs, and maintenance.

Residential Roofing: Offering a variety of roofing options to homeowners, from asphalt shingles to specialty materials.

Sheet Metal Work: Specializing in all sheet metal aspects of roofing projects, ensuring durability and aesthetic appeal.

Key Technologies Utilized

Advanced Roofing Materials: Utilizing high-quality materials to ensure longevity and performance.

Modern Installation Techniques: Employing up-to-date methods to improve efficiency and safety.

Preventative Maintenance Programs: Implementing proactive maintenance to extend roof lifespan and prevent costly repairs.

Primary Markets Targeted

Commercial Sector: Office buildings, industrial complexes, and multi-family properties.

Residential Sector: Single-family homes and residential communities.

Geographical Focus: Primarily serving the Louisville, Kentucky area, with a reputation extending throughout the region.

Financials and Funding

Funding History

Specific details regarding Highland Roofing Co., Inc.'s funding history are not publicly disclosed. As a privately held family-owned business, financial information is typically kept confidential.

Recent Developments

In August 2023, Highland Commercial Roofing, a related entity, acquired Skycraft Roofing, a family-owned business based in Buena Park, California. This acquisition aims to expand Highland's service offerings and geographic reach, particularly in the Southern California market.

Pipeline Development

Key Projects and Milestones

Acquisition of Skycraft Roofing: This strategic move is expected to enhance Highland's capabilities in single-ply roofing systems and broaden its customer base in the Western U.S.

Future Plans

While specific future projects are not publicly detailed, the acquisition suggests a focus on expanding service offerings and geographic presence, particularly in the commercial roofing sector.

Technological Platform and Innovation

Proprietary Technologies

Highland Roofing Co., Inc. utilizes advanced roofing materials and modern installation techniques to ensure the durability and efficiency of their roofing systems. Their commitment to quality is evident in their comprehensive service offerings, including preventative maintenance programs designed to extend the lifespan of roofing systems.

Significant Scientific Methods

Preventative Maintenance Programs: Implementing proactive maintenance to identify and address minor issues before they escalate, thereby extending the roof's lifespan and reducing long-term costs.

Leadership Team

Executive Profiles

Jeanette Omdalen, Chief Executive Officer: With a background in industrial B2B businesses, Jeanette brings a wealth of experience to Highland Roofing. Her leadership focuses on fostering a strong company culture and driving growth through strategic initiatives.

Jamie Schmidt, Chief Financial Officer: Partnering with Jeanette, Jamie oversees the financial operations of the company, ensuring fiscal responsibility and supporting expansion efforts.

Iain Fergusson, Co-Founder and President: Iain has been instrumental in expanding Highland Roofing's presence in the Carolinas, overseeing operations in Wilmington, Raleigh, and Myrtle Beach.

Leadership Changes

In 2021, Jeanette Omdalen and Jamie Schmidt acquired Highland Roofing Company, bringing fresh leadership and a renewed focus on growth and innovation.

Competitor Profile

Market Insights and Dynamics

The roofing industry is characterized by a mix of longstanding family-owned businesses and large-scale contractors. Companies like Beacon Roofing Supply, Inc. and Jasper Contractors, Inc. represent significant players in the market, offering a range of services from residential to commercial roofing solutions.

Competitor Analysis

Beacon Roofing Supply, Inc.: A publicly traded company with over 500 locations across North America, offering a wide array of roofing products and services.

Jasper Contractors, Inc.: A rapidly growing company specializing in residential and commercial roofing, known for its significant expansion and large-scale operations.

Strategic Collaborations and Partnerships

Highland Roofing Co., Inc. has expanded its capabilities through strategic acquisitions, such as the purchase of Skycraft Roofing, enhancing its service offerings and geographic reach.

Operational Insights

Highland Roofing differentiates itself through its longstanding reputation, commitment to quality, and personalized service. The company's expansion into new markets and service areas demonstrates its adaptability and strategic growth initiatives.

Strategic Opportunities and Future Directions

Strategic Roadmap

Highland Roofing Co., Inc. aims to continue its growth trajectory by expanding its service offerings, entering new geographic markets, and leveraging strategic acquisitions to enhance its competitive position.

Future Business Directions

Geographic Expansion: Building on the acquisition of Skycraft Roofing to strengthen its presence in the Western U.S.

Service Diversification: Enhancing service offerings to include advanced roofing technologies and sustainable solutions.

Opportunities for Expansion

The company's strong foundation and recent strategic moves position it well to capitalize on opportunities in both the commercial and residential roofing sectors, particularly in regions with growing construction and development activities.