H

highline-swim-club

lightning_bolt Market Research

Highline Swim Club (HSC) was established in 1966 in Burien, Washington, by coaches Milt Orphan and Earl McKinney. Originally operating as the Highline YMCA, the club transitioned to a coach-owned entity, becoming the Highline Swim Club. Its mission was to provide comprehensive swimming programs for youth, fostering skill development and competitive excellence. HSC played a significant role in the local swimming community, contributing to the development of numerous athletes and promoting the sport within the region.

In 1996, HSC merged with the Kent Area Dolphins Swim Team, founded in 1972 by coach Mike Bemis, to form the King Aquatic Club (KING). This merger combined the strengths of both programs, creating a premier youth sports organization in the Seattle-Tacoma-Olympia metropolitan area. KING is a USA Swimming year-round competitive swim team offering high-quality professional coaching and technique instruction for swimmers of all ages and abilities. The club's goal is to provide every member an opportunity to improve swimming skills and achieve success at their level of ability, from beginners to Olympians.

KING's strategic focus is on delivering comprehensive swimming programs that cater to a wide range of abilities, from novice swimmers to elite competitors. The club emphasizes technical proficiency, competitive success, and personal development. Utilizing state-of-the-art training methodologies and facilities, KING targets the Pacific Northwest region, aiming to cultivate a strong swimming community and produce athletes capable of competing at national and international levels.

As a non-profit organization, KING relies on membership fees, fundraising events, and community support to sustain its operations. The club's financial strategy focuses on maintaining affordable programs while investing in coaching staff, facility improvements, and athlete development initiatives.

KING offers a structured progression of training groups, each tailored to specific age ranges and skill levels. This pipeline development ensures that swimmers receive appropriate coaching and competition opportunities as they advance. The club's programs are designed to prepare athletes for higher levels of competition, including regional, national, and international meets.

KING distinguishes itself through its commitment to innovation in training techniques and athlete development. The club employs experienced coaches who utilize evidence-based methodologies to enhance performance. While specific proprietary technologies are not detailed, KING's emphasis on continuous improvement and adaptation to the latest advancements in sports science contributes to its competitive edge.

The leadership team at KING has evolved over the years, with several notable head coaches contributing to the club's success:

  • Alex Reed (2020–present): Current head coach and co-owner, leading the club's strategic direction and coaching staff.


  • Milorad "Milo" Cavic (2019–2020): Served as head coach, bringing international competitive experience to the program.


  • Jay Benner (2018–2019): Focused on rebuilding and enhancing the club's competitive standing.


  • Michael Brooks (2017–2018): Contributed to athlete development and program structuring.


  • Ash Milad & Doug Djang (2014–2017): Co-led the club, emphasizing technical excellence and team cohesion.


  • Tommy Hannan (2012–2014): Brought Olympic experience to the coaching staff, enhancing training methodologies.


  • Sean Hutchison (2002–2012): Led the club to national prominence, developing Olympians and national champions.


  • Jerry Olszewski (1996–2002): Oversaw the merger and initial growth of KING, establishing a foundation for future success.


The swimming club industry in the United States comprises approximately 3,693 swim clubs as of May 2025, reflecting a 1.66% increase from 2023. In Washington State, there are 89 swim clubs, with Seattle hosting 31 of them. The average age of swim clubs in Washington is 7 years and 5 months, indicating a dynamic and evolving market.

KING's primary competitors in the Seattle metropolitan area include:

  • Seattle Metropolitan Aquatic Club (SMAC): A prominent swim club offering comprehensive programs for various age groups and skill levels.


  • Bellevue Club Swim Team: Known for its competitive training programs and success in regional competitions.


  • West Coast Aquatics (WCA): Provides swim practice, lessons, and safety training to youth, as well as open swimming and exercise classes.


KING has established strategic collaborations with local schools, community centers, and regional swimming organizations to enhance its program offerings and community engagement. These partnerships facilitate access to training facilities, promote swimming education, and support athlete development initiatives.

KING's strategic considerations involve maintaining a competitive position by offering high-quality coaching, fostering a positive team culture, and achieving consistent success in competitions. The club's distinct advantages include its experienced coaching staff, comprehensive training programs, and a strong community presence.

Looking ahead, KING aims to expand its reach within the Pacific Northwest, increase membership, and continue developing athletes capable of competing at national and international levels. The club plans to invest in facility upgrades, coaching education, and community outreach programs to achieve these objectives.

For more information about King Aquatic Club, please visit their official website.
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