Highmark Residential - Comprehensive Analysis Report

Summary

Highmark Residential is a multifamily property management firm in the United States, operating as a subsidiary of Starwood Capital Group. The company provides management services for a large portfolio of multifamily units and is committed to delivering high-quality service to residents, associates, and investors. With over 30 years of experience, Highmark Residential strives to understand and address the needs of its residents, associates, and partners, focusing on excellent customer service.

1. Strategic Focus & Objectives

Core Objectives

• Providing property management services for multifamily communities throughout the U.S.

• Enhancing asset value through strategic capital improvements and repositioning programs.

• Creating positive resident experiences and memorable living moments.

Specialization Areas

• Leasing and marketing services for multifamily communities.

• Accounting and legal support for property management.

• Financial analysis to optimize property performance.

Target Markets

• Multifamily communities throughout the U.S.

• Residents seeking high-quality living experiences.

• Investors aiming to enhance asset value.

2. Financial Overview

Funding History

Highmark Residential is owned by an affiliate of Starwood Capital Group, a global private investment firm. Starwood Capital Group acquired the multifamily management platform in 2017.

3. Product Pipeline

(Section Omitted, as there is no information about pipeline development)

4. Technology & Innovation

Technology Stack

• Utilizes proprietary technology tools to gauge financial and operational goals.

• Employs in-house expertise to perform leasing, marketing, accounting, legal, and financial analysis services.

• The marketing teams support operations, asset management, and owner partners in community brand awareness, strategic marketing initiatives, and income generation.

5. Leadership & Management

Executive Team

• Matt Smith: CEO of Highmark Residential and Managing Director, Head of Multi-Family Asset Management at Starwood Capital Group. He oversees Starwood Capital Group's existing market rate and affordable housing multifamily portfolio.

• Steve Lamberti: President of Highmark Residential.

• Paul Cooper: Chief Accounting Officer. Formerly responsible for Corporate Accounting functions at Walden Residential Properties, Inc.

• Steven Hopkins: General Counsel. He manages the in-house legal and risk management teams.

• Monica Blankenship: Vice President of Human Resources. Responsible for implementing HR strategies.

• Lauren Gummelt: Vice President of Marketing. She oversees all marketing and associate training aspects.

• Jeffrey L. Sherman: Vice President of Information Technology. Responsible for the evaluation and implementation of technology to improve operations.

• Beck Weathers: Vice President of Revenue Management. Responsible for Revenue Management across Highmark’s conventional portfolio and internally supporting the due diligence and implementation of select technology initiatives.

• Tana Blair: Regional Vice President of Property Operations - Central Region. Has over 40 years of experience encompassing operations, acquisitions, repositions, and dispositions.

• Kyle Brown: Regional Vice President of Property Operations - South Texas Region. Has over 35 years’ experience in the multi-family industry, with expertise in all variables of property operations ranging from property management, acquisitions, and repositioning.

• Shellie Clark: Regional Vice President of Property Operations - Mid-Atlantic Region.

• Amy Cooley: Regional Vice President of Property Operations - West Region. Has over 20 years of experience in various markets of the multi-family industry.

• Kellie Jackson: Regional Vice President of Property Operations - North Florida Region. Has spent over 29 years in the multi-family.

• Jon King: Has held leadership roles across several major markets nationwide with more than 20 years of multifamily industry experience.

• Jim Miller: Driving results by achieving both long-term and short-term objectives.

• Mary Beth Woodard: Has earned a Certified Property Manager designation from the Institute of Real Estate Management and a Certified Apartment Property Supervisor from the National Apartment Association.

Recent Leadership Changes

• Greg Jordan has been appointed as chair of the Highmark Health board of directors, succeeding Joe Guyaux. Doris Carson Williams has also retired from the Highmark Inc. board of directors.

6. Competitive Analysis

Major Competitors

• Greystar Real Estate Partners

• Lincoln Property Company

• Cushman & Wakefield

• Asset Living

• FPI Management

• Apartment Management Consultants LLC

• RPM Living

• BH Management

• Winn Companies

• MAA

• Morgan Properties

• Avenue5 Residential LLC

• Bozzuto

• Avalon Bay Communities

7. Market Analysis

Market Overview

Multifamily sector is competitive, and effective property management is crucial. Population growth drives housing demand.

8. Strategic Partnerships

(Section Omitted - No Strategic Partnerships Information)

9. Operational Insights

Highmark Residential emphasizes associate development and delivering quality service at both corporate and site levels.

10. Future Outlook

Strategic Roadmap

Highmark Residential focuses on property upgrades, operational improvements, marketing and positioning, and increasing income streams.