Company Research Report: Hightouch
Company Overview
Name
Hightouch
Mission of the Company
Hightouch's mission is to enable companies to leverage their data to drive impactful business decisions through personalized customer experiences.
Founded
No information is available
Founders
No information is available
Key People
- Tejas Manohar - Co-Founder & Co-CEO
- Others include senior members from Segment and other leading data infrastructure companies.
Headquarters
No information is available
Number of Employees
No information is available
Revenue
No information is available
What is the Company Known For
Hightouch is known for being a leading Composable Customer Data Platform (CDP) that leverages existing data infrastructure to personalize and target marketing efforts across various platforms using data and AI.
Products
Reverse ETL
High-Level Description: Syncs data from data warehouses to over 200 SaaS applications.
Key Features:
- Connect multiple sources and destinations
- Schedule syncs at regular intervals
- Handle complex data transformations effortlessly
- Ensure data security with SOC 2 compliance
Customer Studio
High-Level Description: A no-code solution for creating and managing customer audiences directly from data warehouses.
Key Features:
- Build customer segments using a visual interface
- Sync data to 200+ tools without writing code
- Advanced features like Journey Orchestration and Multivariate Testing
AI Decisioning
High-Level Description: Uses AI to optimize lifecycle marketing campaigns through continuous experimentation and machine learning.
Key Features:
- Analyze historical customer behavior
- Optimize and personalize every customer interaction
- Improved customer engagement and conversion rates
Match Booster
High-Level Description: Boosts audience match rates across various ad networks by enriching your customer data.
Key Features:
- Enhances audience sizes
- Improves targeting efficiency
- Reduces advertising costs
Personalization API
High-Level Description: Provides real-time access to any data, ensuring personalized customer experiences.
Key Features:
- Ultra-low latency response times
- Wide range of data types supported
- Highly flexible and customizable
Hightouch Events
High-Level Description: Collects and streams event data directly into your data warehouse.
Key Features:
- Easy SDK implementation
- Real-time event streaming
- Full flexibility for any schema or use case
Identity Resolution
High-Level Description: Creates 360-degree user profiles directly in the data warehouse without needing code.
Key Features:
- Unifies customer data across multiple sources
- Enables compliance and security by keeping data in-house
- Easily tune and test identity resolution rules
Campaign Intelligence
High-Level Description: Uses AI to measure, explore, and analyze customer data and campaign performance.
Key Features:
- Self-serve analytics for marketers
- Measure trends and segment performance
- Comprehensive metric tracking and audience breakdowns
Recent Developments
New Products Launched
- AI Decisioning: A new solution to automate and optimize lifecycle marketing using AI.
- Hightouch Events: A product focused on event data collection and streaming.
- Identity Resolution: Simplifies creating unified customer profiles directly in the data warehouse.
- Campaign Intelligence: An AI-powered solution to analyze and optimize marketing campaigns.
New Features Added to Existing Products
- Match Booster: New enhancements to improve match rates and audience targeting.
- Customer Studio: Added Journey Orchestration and multivariate testing capabilities.
- Personalization API: Expanded to support more data types and use cases.
New Partnerships
- Iterable: Named Technology Partner of the Year; launched Smart Ingest.
- Databricks Ventures: Invested in Hightouch.
- Snowflake Partner Connect: Hightouch integrates directly with Snowflake for seamless data activation.
Awards and Recognitions
- Technology Partner of the Year
- Marketplace Partner of the Year
- Reverse ETL Category Leader
- Cool Vendor in Marketing Data & Analytics
Key Clients and Success Stories
PetSmart
Overview: Powered personalization for 65M+ loyalty members, driving double-digit growth.
Warner Music Group
Overview: Streamlined audience creation and syndication through Snowflake and Hightouch, maximizing fan engagement and artist experience.
Conclusion
Hightouch is a trailblazer in the data activation space, offering innovative products that leverage existing data warehouses to drive business outcomes. The company’s recent developments and strategic partnerships further bolster its position as a leader in personalized marketing and customer data platforms.
