Highway Company Profile

Background

Company Overview

Highway is a technology company specializing in digital freight matching and carrier engagement services. Founded in 2021 and headquartered in Dallas, Texas, Highway offers a suite of solutions designed to enhance the efficiency and security of freight transportation. Their primary offerings include Carrier Identity®, Lane Certainty™, and Network Builder, all aimed at reducing fraud and accelerating digital bookings within the logistics industry.

Mission and Vision

Highway's mission is to verify carrier identities across the entire lifecycle of freight loads, thereby mitigating risks such as theft, impersonation, and stolen loads. By providing these verification services, Highway enables freight brokers and third-party logistics providers (3PLs) to make faster and more confident booking decisions.

Industry Significance

In the transportation and logistics sector, freight fraud poses significant challenges, including financial losses and operational disruptions. Highway addresses these issues by offering innovative solutions that enhance transparency and trust between shippers and carriers, thereby contributing to the overall efficiency and security of the supply chain.

Key Strategic Focus

Core Objectives

Highway aims to:

Reduce freight fraud by verifying carrier identities.

Accelerate digital bookings through enhanced carrier engagement.

Provide comprehensive insights into carrier operations to inform decision-making.

Areas of Specialization

Highway specializes in:

Carrier identity verification.

Digital freight matching.

Supply chain risk management.

Key Technologies Utilized

Highway employs several proprietary technologies, including:

Carrier Identity®: A platform that verifies carrier identities to prevent fraud.

Lane Certainty™: A route analysis tool that provides insights into carrier lanes and equipment.

Network Builder: A service that facilitates the onboarding of new carriers with validation and compliance monitoring.

Primary Markets Targeted

Highway primarily serves:

Freight brokers.

Third-party logistics providers (3PLs).

Shippers seeking to enhance supply chain security and efficiency.

Financials and Funding

Funding History

Highway has secured funding from notable investors, including FTV Capital and Lead Edge Capital. Specific details regarding the total funds raised and the utilization of capital are not publicly disclosed.

Technological Platform and Innovation

Proprietary Technologies

Carrier Identity®: Verifies carrier identities to reduce fraud and enhance trust.

Lane Certainty™: Provides detailed insights into carrier lanes and equipment, aiding in route optimization.

Network Builder: Streamlines the onboarding process for new carriers, ensuring compliance and reducing manual efforts.

Significant Scientific Methods

Highway employs data-driven methodologies, including machine learning algorithms, to analyze carrier performance and predict potential risks, thereby enhancing decision-making processes.

Leadership Team

Key Executives

Jordan Graft: Founder & CEO. Jordan has a background in technology and logistics, having previously worked in various leadership roles within the industry. He founded Highway to address the challenges of freight fraud and inefficiencies in carrier engagement.

Leadership Changes

As of May 2026, there are no publicly available records of recent significant changes or appointments within Highway's leadership team.

Market Insights and Competitor Analysis

The digital freight matching and carrier verification market is experiencing growth due to increasing concerns over freight fraud and the need for efficient supply chain management. Companies like Catena Clearing, Meight, and Class8 are notable competitors in this space, offering similar services aimed at enhancing transparency and security in freight operations.

Catena Clearing: Provides data connectivity solutions within the supply chain and logistics sectors, focusing on setting up and maintaining data pipelines for freight operations.

Meight: Offers a data-powered road freight platform with a cloud-based software suite that assists in optimizing freight operations and carrier management.

Class8: Specializes in freight matching and carrier engagement services, aiming to streamline the logistics process and reduce operational costs.

Strategic Collaborations and Partnerships

Highway has established partnerships with various industry players to enhance its service offerings and expand its market reach. Notable partners include McLeod Software, Turvo, AscendTMS, Edge Logistics, and NT Logistics.

Operational Insights

Highway differentiates itself through its comprehensive suite of services that address multiple facets of freight operations, from carrier verification to compliance monitoring. This holistic approach provides a competitive edge in the market.

Strategic Opportunities and Future Directions

Highway is well-positioned to capitalize on the growing demand for secure and efficient freight operations. Future opportunities include expanding its technological capabilities, enhancing data analytics features, and exploring new markets to further solidify its position in the logistics industry.