Company Research Report: Hillfresh

Company Overview

• Name: Hillfresh

• Mission: Hillfresh is committed to delivering the best taste and service in fruits and vegetables, focusing on product innovation, quality, and sustainability. The company values honesty for farmers, customers, and employees, aiming to create and maintain long-term personal relationships.

• Headquarters: Pesetastraat 5b, 2991 XT, Barendrecht, Netherlands

• Key People:

• Hans van den Heuvel, Managing Director

• Peter van Es, Financial Director

• Jan Leendert van den Heuvel, Operations Director

• Gerard Verweij, Commercial Director

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Hillfresh is renowned as a leading importer of fruits and vegetables, providing a broad assortment of high-quality produce with an emphasis on taste, transparency, honesty, innovation, and food safety.

Products

Hillfresh offers an extensive range of fruits and vegetables, including:

Ananas (Pineapple)

• Types Offered: Tropical Sweet, Extra Sweet, Super Sweet

• Description: Year-round availability of three distinct categories of pineapple, thanks to partnerships with suppliers in Costa Rica.

• Key Features: Different harvest times offering a variety in taste and ripeness to cater to customer preferences.

Citrus

• Types Offered: Lemons, Limes, Oranges, Mandarins, Pompoms, Grapefruits

• Key Features: Sourced from around the world, including South Africa, Brazil, and Israel. Known for their juicy, flavorful, and premium quality.

Limelon®

• Description: A unique melon variety with a sweet and tangy lime flavor, exclusive to Hillfresh.

• Key Features: Combines the sweetness of melon with a refreshing lime zestiness.

Grapes

• Varieties: White, Red, Blue

• Description: Available year-round from various global suppliers.

• Key Features: Different varieties with or without seeds, tailored to market demands.

Exotics

• Products: Avocado, Mango, Granaatappel, Gember

• Key Features: Ranges from buttery avocados to juicy and flavorful mangoes, all imported from globally recognized producers.

Vegetables

• Range Includes: Aubergine, Courgette, Komkommer, Peppers, and various lettuces.

• Key Features: Fresh and high-quality vegetables sourced from various regions, providing supply continuity and exceptional taste.

Recent Developments

• New Office: On December 24, 2022, Hillfresh moved to a new office location at Pesetastraat 5b, 2991 XT, Barendrecht.

• Certifications and Sustainability Initiatives:

• Hillfresh has several certifications ensuring product quality and worker welfare, including IFS3.1 Broker-certification and SKAL for bio-products.

• Commitment to SIFAV 2025 for sustainability goals like reducing food waste, ecological footprint, water usage, and improving labor conditions globally.

• Education and Community Engagement: Hillfresh actively participates in community projects, such as sponsoring local food banks and organizations like GGZ De Hoop. The company also engages in educational initiatives, like hosting students to demonstrate the operations and significance of the food production and distribution sector.

Partnerships

• Hillfresh maintains strategic partnerships with international growers and suppliers to ensure year-round availability and premium quality of fruits and vegetables, including collaborations with the Mahela Group & Komati Fruit, Le Roux Group, and Solar Grapes.

Other Notable Information

• Corporate Social Responsibility: Engages in local community support by providing resources to food banks and health organizations.

• Innovation and Quality Assurance: Ongoing investment in innovation for developing new fruit and vegetable varieties. Strict standards for sourcing to ensure quality and sustainability.

This report synthesizes publicly available information on Hillfresh, reflecting their passion and dedication to providing high-quality fruits and vegetables with an emphasis on sustainability and community engagement.