HIMSS Media Company Profile

Background

Overview

HIMSS Media is a leading business-to-business (B2B) media group specializing in healthcare and technology markets. As the media arm of the Healthcare Information and Management Systems Society (HIMSS), it delivers trusted insights and information to healthcare IT influencers and decision-makers worldwide. Its portfolio includes prominent brands such as Healthcare IT News, MobiHealthNews, and HIMSS TV.

Mission and Vision

HIMSS Media's mission is to support the transformation of the health ecosystem through information and technology. Its vision is to realize the full health potential of every human, everywhere.

Primary Area of Focus

The company focuses on providing comprehensive news, analysis, and insights into healthcare IT, digital health, and health technology, serving a global audience of healthcare professionals, policymakers, and technology buyers.

Industry Significance

HIMSS Media plays a pivotal role in the healthcare technology sector by offering in-depth coverage of industry trends, policy developments, and technological innovations, thereby facilitating informed decision-making among healthcare leaders.

Key Strategic Focus

Core Objectives

Content Delivery: Provide timely and relevant news and analysis to healthcare IT professionals.

Event Management: Organize and manage significant industry events, including the HIMSS Global Health Conference & Exhibition.

Marketing Solutions: Offer strategic marketing services, including account-based marketing and lead generation, to healthcare technology companies.

Areas of Specialization

Healthcare IT News: Delivering up-to-date information on healthcare information technology developments.

Digital Health: Covering innovations and trends in mobile health and telemedicine.

Healthcare Finance: Providing insights into financial aspects of healthcare organizations.

Key Technologies Utilized

HIMSS Media leverages advanced data analytics, content management systems, and digital marketing tools to deliver high-quality content and services to its audience.

Primary Markets Targeted

The company primarily targets healthcare providers, payers, technology vendors, and policymakers within the healthcare sector.

Financials and Funding

Funding History

Specific details regarding HIMSS Media's funding history are not publicly disclosed.

Recent Developments

In August 2023, HIMSS entered into a partnership with Informa Markets, a division of Informa PLC, to enhance the HIMSS Global Health Conference & Exhibition. Under this agreement, Informa Markets manages the exhibition aspect, while HIMSS continues to oversee content and programming.

Intended Utilization of Capital

The partnership aims to leverage Informa Markets' expertise in event management to expand the conference's reach and impact, while HIMSS focuses on delivering expert content and programming.

Pipeline Development

Key Initiatives

Event Expansion: Collaborating with Informa Markets to enhance the HIMSS Global Health Conference & Exhibition, aiming to provide a more comprehensive platform for healthcare professionals and technology leaders.

Anticipated Milestones

2024 Conference: The next HIMSS Global Health Conference & Exhibition is scheduled for March 11-15, 2024, in Orlando, Florida.

Technological Platform and Innovation

Proprietary Technologies

HIMSS Media utilizes proprietary content management systems and data analytics platforms to curate and distribute content effectively.

Significant Scientific Methods

Content Analytics: Employing data-driven approaches to understand audience engagement and preferences.

Audience Segmentation: Utilizing advanced analytics to segment audiences for targeted content delivery.

Leadership Team

Executive Profiles

Harold F. Wolf III: President and Chief Executive Officer. Previously served as Director and National Leader of Information and Digital Health Strategy at The Chartis Group.

Elena Sini: Chairman of the Board.

Barry Levine: Board Member.

Competitor Profile

Market Insights and Dynamics

The healthcare media and events industry is characterized by rapid technological advancements and a growing demand for digital health information. The market is expanding as healthcare organizations increasingly seek specialized media and event services to navigate the evolving landscape.

Competitor Analysis

FierceMarkets: A competitor in the healthcare media space, offering news and analysis on healthcare IT and related sectors.

Strategic Collaborations and Partnerships

The partnership with Informa Markets is a significant strategic move, combining HIMSS's content expertise with Informa's event management capabilities to enhance the HIMSS Global Health Conference & Exhibition.

Operational Insights

HIMSS Media's collaboration with Informa Markets is expected to strengthen its market position by leveraging Informa's extensive experience in organizing large-scale events, thereby enhancing the value proposition for healthcare professionals and technology vendors.

Strategic Opportunities and Future Directions

Strategic Roadmap

Event Enhancement: Focus on expanding and enhancing the HIMSS Global Health Conference & Exhibition to provide a more comprehensive platform for healthcare professionals and technology leaders.

Content Expansion: Continue to develop and distribute high-quality content across various platforms to meet the evolving needs of the healthcare IT community.

Future Business Directions

HIMSS Media aims to strengthen its position as a leading provider of healthcare IT news and events by leveraging strategic partnerships and expanding its content offerings.