Company Profile: HLW
Background
Overview
HLW is a full-service design firm established in 1885 by Cyrus L.W. Eidlitz, son of Leopold Eidlitz, a founder of the American Institute of Architects. With over 140 years of continuous operation, HLW has become one of the oldest and most respected design firms in the United States. The firm specializes in architecture, interior design, landscape design, urban planning, and sustainability, serving a diverse clientele across various sectors.
Mission and Vision
HLW's mission is to "question the norm, design with passion, and build what's next." The firm is dedicated to creating spaces that leave a lasting, positive impact on people and the planet, emphasizing collaboration and transforming innovative ideas into tangible realities.
Industry Significance
As one of the oldest continuously operating design firms in the U.S., HLW has significantly influenced architectural and design practices. The firm's portfolio includes iconic structures such as the Verizon Building, 60 Hudson Street, One Wall Street, Bell Telephone Laboratories, Goddard Space Center, and the Argonne National Laboratory.
Key Strategic Focus
Core Objectives
HLW aims to challenge conventional design norms, foster innovation, and create sustainable, human-centric environments that enhance the built environment's quality and functionality.
Areas of Specialization
The firm specializes in:
- Architecture
- Interior Design
- Landscape Design
- Urban Planning
- Sustainability and Wellness
Key Technologies Utilized
HLW employs advanced technologies such as Building Information Modeling (BIM), energy modeling analyses, and sustainability assessment tools to enhance design efficiency and environmental performance.
Primary Markets Targeted
The firm serves various sectors, including:
- Corporate Workplaces
- Technology
- Financial Services
- Life Sciences
- Higher Education
- Media and Entertainment
- Residential
- Mixed-Use Developments
Financials and Funding
Revenue
HLW reported a peak revenue of $30.9 million in 2024, with approximately 200 employees, resulting in a revenue per employee ratio of $154,450.
Funding History
As a privately held firm, HLW's detailed funding history is not publicly disclosed.
Pipeline Development
Key Projects
HLW's notable projects include:
- Verizon Building
- 60 Hudson Street
- One Wall Street
- Bell Telephone Laboratories
- Goddard Space Center
- Argonne National Laboratory
Sustainability Initiatives
The firm has committed to achieving carbon neutrality by 2030 and actively participates in sustainability programs such as the AIA 2030 Challenge and the AIA Healthy Materials Pledge.
Technological Platform and Innovation
Proprietary Technologies
HLW utilizes proprietary technologies in sustainability assessments and energy modeling to optimize building performance and environmental impact.
Scientific Methods
The firm employs advanced energy modeling analyses and sustainability assessment tools to inform design decisions and achieve high-performance outcomes.
AI-Driven Capabilities
While specific AI-driven capabilities are not detailed, HLW's commitment to innovation suggests the integration of advanced technologies in their design processes.
Leadership Team
Executive Profiles
- Susan Boyle: Managing Partner with extensive experience in leading diverse projects across various sectors.
- Richard Brennan: Managing Partner known for his strategic vision and leadership in architectural design.
- John Gering: Managing Partner recognized for his expertise in sustainable design and project management.
- John Mack: Global Design Director with a focus on innovative design solutions and client engagement.
Leadership Changes
In 2025, HLW expanded its leadership team, transitioning longtime Managing Partners Susan Boyle and John Gering to Board Members. Ed Shim, Sejal Sonani, and Bennet Dunkley stepped into Managing Partner roles, with John Mack appointed as Global Design Director.
Competitor Profile
Market Insights and Dynamics
The architectural and design industry is characterized by a diverse range of firms offering various services. HLW's competitors include:
- Perkins Eastman: A global design firm with a focus on architecture, planning, and interior design.
- Mithun: Specializes in architecture, planning, and urban design with an emphasis on sustainability.
- Harley Ellis Devereaux: Provides architecture, engineering, and planning services across multiple sectors.
Competitor Analysis
- Perkins Eastman: Known for large-scale projects and a global presence.
- Mithun: Emphasizes sustainable design and has a strong focus on environmental responsibility.
- Harley Ellis Devereaux: Offers a comprehensive suite of services with a focus on innovation and client collaboration.
Strategic Collaborations and Partnerships
HLW collaborates with various organizations to enhance its design capabilities and sustainability initiatives. Notably, the firm has established internal initiative groups focused on equity, environment, and philanthropy to drive positive change in the communities they serve.
Operational Insights
HLW's diverse portfolio and commitment to sustainability position it as a competitive player in the architectural and design industry. The firm's focus on innovation and client-centric solutions differentiates it from competitors.
Strategic Opportunities and Future Directions
HLW's strategic roadmap includes expanding its global presence, enhancing sustainability efforts, and leveraging technological advancements to deliver innovative design solutions. The firm's commitment to a people-first culture and environmental stewardship positions it well for future growth and success.
Social Media
- LinkedIn: HLW
- Instagram: @hlwdesign
- Twitter: @hlwdesign