HM&M, a Springline Company: Company Profile

Background

Overview

HM&M, a Springline company, is a full-service accounting firm headquartered in Dallas, Texas, with additional offices in Fort Worth, Frisco, and Southlake. Established in 1978 by Gary D. Huselton, CPA, and William G. Morgan, CPA, the firm has grown to employ over 100 professionals, including nine owners. Recognized for its commitment to quality accounting services, HM&M has been ranked among the top 20 largest North Texas accounting firms by the Dallas Business Journal and was listed as No. 217 among the Top 300 accounting firms nationwide by INSIDE Public Accounting in 2025.

Mission and Vision

HM&M's mission is to provide high-quality accounting, tax, and audit services to businesses and individuals in the Dallas-Fort Worth area. The firm's vision centers on achieving total client satisfaction, fostering a positive and supportive working environment for its employees, and earning a high degree of respect from peers in the industry.

Core Values

Integrity: Upholding the highest standards of honesty and ethical conduct.

Professionalism: Delivering services with expertise, competence, and a commitment to excellence.

Key Strategic Focus

Core Objectives

HM&M aims to deliver comprehensive accounting services that cater to the diverse needs of its clients, ensuring financial success and compliance with regulatory standards.

Areas of Specialization

The firm specializes in various industries, including:

Construction

Healthcare

Non-profit organizations

Energy and natural resources

Real estate

Key Technologies Utilized

HM&M employs advanced accounting software and technologies to enhance service delivery, ensure accuracy, and maintain compliance with industry standards.

Primary Markets Targeted

The firm primarily serves clients within the Dallas-Fort Worth metropolitan area, offering tailored solutions to meet the unique needs of businesses and individuals in this region.

Financials and Funding

Funding History

As a privately held firm, HM&M has not publicly disclosed detailed funding histories or capital raises. The firm's growth and expansion have been supported through internal revenue generation and reinvestment.

Recent Developments

Specific details regarding recent funding rounds or capital utilization are not publicly available.

Pipeline Development

HM&M does not operate in sectors with traditional product pipelines, such as pharmaceuticals or technology. Instead, the firm's focus is on expanding its service offerings and client base within the accounting and advisory sectors.

Technological Platform and Innovation

Proprietary Technologies

The firm utilizes industry-standard accounting software and tools to deliver efficient and accurate services. While specific proprietary technologies are not detailed, HM&M emphasizes the use of advanced technologies to enhance service delivery.

Significant Scientific Methods

HM&M employs data analytics and financial modeling techniques to provide insightful and strategic advice to clients.

Leadership Team

Executive Profiles

Carmel B. Wood: Managing Shareholder. Carmel has been with HM&M for over 20 years, contributing significantly to the firm's growth and client relationships.

Gary D. Huselton, CPA: Co-founder and Shareholder. Gary has over 40 years of experience in accounting and has been instrumental in establishing the firm's reputation for excellence.

William G. Morgan, CPA: Co-founder and Shareholder. William brings extensive experience in tax and audit services, playing a key role in the firm's strategic direction.

Leadership Changes

Specific details regarding recent leadership changes or appointments are not publicly available.

Market Insights and Competitor Analysis

The accounting services market in the Dallas-Fort Worth area is competitive, with numerous firms offering a range of services. HM&M differentiates itself through its specialized industry expertise and personalized client service.

Key competitors in the region include:

Grant Thornton LLP: A global accounting firm offering audit, tax, and advisory services.

BDO USA LLP: Provides comprehensive accounting services with a focus on middle-market companies.

RSM US LLP: Specializes in audit and consulting services for middle-market businesses.

HM&M collaborates with various industry associations and networks to stay abreast of regulatory changes and best practices, enhancing its service offerings.

Operational Insights

Strategic Considerations

HM&M's strategic focus includes:

Client-Centric Approach: Tailoring services to meet the unique needs of each client.

Industry Specialization: Leveraging expertise in key industries to provide specialized services.

Technological Integration: Utilizing advanced technologies to improve service efficiency and accuracy.

Competitive Advantages

HM&M's competitive advantages include:

Experienced Leadership: A team with decades of combined experience in the accounting industry.

Comprehensive Service Offerings: Providing a full range of accounting, tax, and advisory services.

Strong Client Relationships: A reputation for personalized service and client satisfaction.

Strategic Opportunities and Future Directions

Strategic Roadmap

HM&M plans to:

Expand Service Offerings: Introduce new services to meet evolving client needs.

Enhance Technological Capabilities: Invest in emerging technologies to improve service delivery.

Broaden Market Reach: Explore opportunities to serve clients beyond the Dallas-Fort Worth area.

Future Business Directions

The firm aims to continue its growth trajectory by focusing on client satisfaction, industry expertise, and operational excellence.