Media University of Applied Sciences (formerly HMKW University of Applied Sciences for Media, Communication and Management)

Background

Established in 2008, the Media University of Applied Sciences, formerly known as HMKW University of Applied Sciences for Media, Communication and Management, is a private, state-recognized institution in Germany. With campuses in Berlin, Cologne, and Frankfurt am Main, the university specializes in media-oriented degree programs across five departments: Journalism and Communication, Design, Business, Psychology, and Humanities. In May 2024, the institution rebranded to "Media University of Applied Sciences" to enhance its international presence and align with its comprehensive innovation program.

Key Strategic Focus

The university emphasizes a blend of academic rigor and practical experience, preparing students for careers in the media industry. It offers Bachelor's and Master's programs that integrate current technologies such as machine learning and artificial intelligence. The institution collaborates closely with industry partners to facilitate knowledge transfer and provide students with real-world project experience.

Financials and Funding

As a private, for-profit institution, the university's funding primarily comes from tuition fees and private investments. In 2017, the university reported an annual budget of €9.4 million.

Programs and Degrees

The university offers a range of Bachelor's and Master's programs, including:

Bachelor's Programs:

Journalism and Corporate Communication

Graphic Design and Visual Communication

Media and Event Management

Media and Business Psychology

Master's Programs:

International Marketing and Media Management

Convergent Journalism

Communication Design

Business Psychology

These programs are designed to balance academic learning with practical application, often including internships and project-based coursework.

Technological Platform and Innovation

The university integrates modern technologies into its curriculum, focusing on areas like machine learning and artificial intelligence. New Master's programs have been introduced to address these fields, ensuring that students are equipped with skills relevant to the evolving media landscape.

Leadership Team

Prof. Dr. Klaus-Dieter Schulz: President

Anke Czyborra: Chancellor

Prof. Dr. Schulz has been instrumental in the university's rebranding and strategic development, emphasizing the institution's commitment to applied media competence. Anke Czyborra has played a key role in the transformation phase, focusing on internal structural development and the introduction of new degree programs.

Competitor Profile

Market Insights and Dynamics

The media and communication education sector in Germany is competitive, with several institutions offering specialized programs. The demand for professionals skilled in digital media, communication, and management continues to grow, driven by the rapid evolution of technology and media consumption patterns.

Competitor Analysis

Munich University of Applied Sciences: A public institution with approximately 17,800 students, offering a wide range of programs, including media and communication studies.

Karlsruhe University of Applied Sciences: Another public university with around 7,000 students, known for its applied research and strong industry connections.

University of Applied Management: A private university offering programs in business administration, sports management, and media, with a semi-virtual study concept.

Macromedia University of Applied Sciences: A private institution with multiple campuses, offering a broad spectrum of media-related programs.

Strategic Collaborations and Partnerships

The university collaborates with various industry partners to enhance practical learning experiences for students. These partnerships facilitate internships, joint projects, and knowledge transfer, ensuring that the curriculum remains aligned with industry needs.

Operational Insights

The university's rebranding to "Media University of Applied Sciences" reflects its strategic focus on strengthening its position in the international education market. By expanding its program offerings and integrating current technologies, the institution aims to attract a diverse student body and meet the evolving demands of the media industry.

Strategic Opportunities and Future Directions

The university plans to introduce new study formats, such as one-year Master's programs, dual study courses, and distance learning options. By focusing on the integration of technologies like machine learning and artificial intelligence, the institution aims to equip students with skills that are increasingly in demand. Strengthening collaborations with industry partners will further enhance practical learning opportunities and knowledge transfer.