Market Research Report on Hogarth Australia and Competitors
Overview
Company Information
- Official Website: [hogarthww.com](https://www.hogarth.com/)
- Industry: Advertising Services
- Company Size: 51-200 employees
- Headquarters: Alexandria, Australia
- Parent Company: WPP
Leadership Team
Justin Ricketts
Position: CEO, Hogarth Australia
Background: Justin Ricketts is an entrepreneurial CEO with over 25 years of experience in leadership, focusing on creative, content, and production. Justin drives dynamic creative solutions for brands by rethinking content creation to leverage innovative methods effectively.
Harry Preston
Position: General Manager, Hogarth Australia
Joining Date: October 2022
Experience: With 20 years of international experience, Harry Preston has worked in Europe, the USA, and the Asia-Pacific region. He previously served as the Managing Director at Genero. At Hogarth, Harry unites client and studio functions to deliver technology-led innovative solutions.
Kathryn Banfield
Position: Head of Human Resources, Hogarth Australia
Joining Date: July 2022
Experience: Kathryn has over 11 years of experience in Public Relations agencies and served as People Director at WPP. She focuses on developing innovative talent initiatives for Hogarth’s team of over 160 specialists in Australia.
Nick Dean
Position: Talent Director, Hogarth Australia
Background: Nick Dean has over 20 years of experience in talent management. He founded Talentworks, a talent consultancy, and now focuses on finding top talent in Australia and accessing the freelance marketplace.
Recent Developments
- Hogarth has seen over 25% YOY growth in its specialist offerings.
- Expansion of the Australian leadership team to enhance service delivery.
Notable Campaigns and Projects
- Mondelez 'Halls' - Wrapper Wrote This Rapper: This campaign introduced 'Big Energy' during the cold, cough, and flu season.
- Mayor of London – Maaate: Focused on combating violence against women and girls.
- Visit Andalusia – Andalusian Crush: Produced in collaboration with Ogilvy Madrid to highlight Andalusia's unique features.
Recent News
- 2024 R U OK? Day Campaign: Partnered with the non-profit organization R U OK? to launch the ‘Ask R U OK? Any Day’ campaign.
Careers
Hogarth promotes a people-first culture within its global community of over 4500 professionals. Job opportunities can be accessed on their [Careers page](https://www.hogarth.com/careers).
Contact Information
- General Enquiries: [hello@hogarthww.com](mailto:hello@hogarthww.com)
- Career Enquiries: [careers@hogarth.com](mailto:careers@hogarth.com)
Address:
Hogarth Australia Pty Ltd
Alexandria, New South Wales, Australia
Useful Links
- [Hogarth Worldwide Website](https://www.hogarth.com/)
- [Contact Page](https://www.hogarth.com/contact)
- [About Us](https://www.hogarth.com/about-us)
- [Careers](https://www.hogarth.com/careers)
- [Work Portfolio](https://www.hogarth.com/work)
Competitor Profiling for Hogarth Australia
Competitors Overview
Hase Productions
Location: Melbourne, Victoria
Founded: 2012
Annual Revenue: $3 million
Employee Count: 6
Services: Concept development, video production, TV commercials, digital content.
Notable Clients: La Trobe University, Mentoring Leaders, RMIT University, Webjet
Hub Locations: Melbourne, Prahran (Victoria)
Two Giraffes
Location: Sydney, New South Wales
Founded: 2018
Employee Count: 11-50
Services: Animation, corporate videos, TV commercials, brand films.
Hub Locations: North Sydney, NSW, Adelaide, South Australia
TRIBE
Location: Melbourne, Victoria
Services: Influencer marketing, premium user-generated content, real-time data analytics.
Specialty: Technology-driven platform connecting brands with social media influencers to create branded content.
opr Agency
Part of: WPP Network
Employee Count: 51-200
Services: Brand marketing, corporate communications, public relations.
Hub Locations: Sydney, Melbourne, Canberra (Australia), Auckland (New Zealand)
Mo Works
Location: Melbourne, Victoria
Founded: 2014
Services: Digital solutions, brand strategy, B2B marketing.
Hub Locations: Melbourne, Victoria; Adelaide, South Australia
Summary of Competitors:
- Hase Productions and Two Giraffes are strong contenders in video production and creative services, directly competing on digital and media campaigns.
- TRIBE leverages a tech-driven approach to influencer marketing, creating valuable digital content.
- opr Agency excels in corporate communications and brand marketing, supported by the extensive WPP network.
- Mo Works stands out in digital marketing and social impact, tapping into a socially-conscious client base.
Strategic Insights:
- Client Relationships: Hase Productions and Two Giraffes maintain strong, long-term client relationships.
- Innovative Approaches: TRIBE’s influencer marketing and Mo Works’ social impact focus can inform Hogarth’s diversification strategies.
- Geographic Coverage: opr Agency’s broad geographical presence offers a model for market expansion.
This detailed competitor profiling provides insights into the competitive landscape and strategic positioning for Hogarth Australia.
