Company Market Research Report: Holiball®

Company Overview

Name, Mission of the Company

• Name: Holiball®

• Mission: To bring joy and excitement to celebrations with oversized, durable, and easy-to-store inflatable ornaments.

Company Foundation

• Founded: 2019

• Founders: Kristy, Amberly, and Jennifer (three cousins)

Key People

• Founders: Kristy, Amberly, and Jennifer

Headquarters

• Location: Houston, Texas

Number of Employees

• Information Not Available

Revenue

• Information Not Available

Company Reputation

• Holiball® is Known For: Oversized, inflatable, and reusable ornaments that add a playful and larger-than-life personality to various celebrations year-round.

Products

Product Offerings

• Primary Products: Inflatable ornaments (Holiball®)

High-Level Descriptions

1. Standard Holiball®:

• Description: Durable and reusable inflatable ornaments available in various colors and sizes.

• Sizes: 18” and 30” diameters.

• Colors: Over 23 colors including Classic Red, Orange, Lime, Lilac, Black, Vintage Gold, etc.

2. Mini Holiball® Collection:

• Description: Smaller-sized inflatable ornaments for added decoration options.

• Collection Sets: Includes Mini Collection Sets, Bubbles, and Trios.

3. Collegiate Collection:

• Description: Specially branded Holiballs featuring team names and mascots from universities such as Texas A&M, University of Texas, and more.

• Size: 30” diameter.

4. Holibell™:

• Description: Small inflatable Christmas ornament that rings like a sleigh bell.

• Size: 12” diameter.

• Colors: Silver and Gold.

5. Accessories:

• Description: Products to aid in the use and inflation of Holiball®, including inflators, toppers, hardware kits, and more.

Key Features of Products

• Durability: Made of an engineered polymer with UV-resistant coating.

• Versatility: Suitable for both indoor and outdoor use, weather-resistant.

• Ease of Storage: Inflatable and deflatable for convenient storage.

• Functional Use: Can be used as ornaments, floating decorations, or yard stakes.

• Customization: Users can add vinyl decals to personalize Holiball®.

Recent Developments

Recent Company Developments

• Shark Tank Exposure: In December 2020, Holiball® appeared on "Shark Tank," gaining national exposure and investment from Barbara Corcoran and Mark Cuban.

• GMA Deals & Steals Promotion: Featured in “GMA Deals & Steals” for special discounts and promotions, enhancing visibility and sales.

New Products Launched

• Mini Holiball® Sets: Including Classic Red, Traditional with Silver, and Metallic Trios.

• The Inflatable Pumpkin and Googly Eyes: Seasonal additions for Halloween.

• Holiball Dual Action Hand Inflator: A new accessory to make inflation easier.

New Features Added to Existing Products

• Holiball® High Pressure Inflator: Introduced for faster and more efficient inflation.

• Holiball® Hardware Kit: Enhanced accessories for better outdoor stability and setup.

New Partnerships

• Information Not Available

Conclusion

Holiball® has established itself as a unique and vibrant brand in the holiday decor market. With innovative products, strategic media exposure through Shark Tank and GMA Deals & Steals, and a strong mission driven by family values, the company continues to grow and inspire festive celebrations globally.