Market Research Report for Home Alliance Group, LLC
Company Overview
Company Name: Home Alliance Group, LLC
Website: [homealliancegroup.com](http://homealliancegroup.com)
Headquarters: 10900 Northwest Fwy Ste. 224, Houston, Texas 77092, USA
About the Company:
Home Alliance Group, LLC is a real estate company based in Houston, Texas, focusing on providing comprehensive real estate services. Their offerings include an advanced property search feature with interactive maps, targeted towards home buyers in the Houston area. The company is committed to developing real estate professionals and providing strategic insights into the market.
Key Personnel
Armando Franco
Position: Owner / Founder
LinkedIn Profile: [Armando Franco](https://www.linkedin.com/in/armandofranco0819)
Professional Summary:
Armando Franco has over 12 years of experience in the real estate industry. He established Home Alliance Group, LLC and has been leading the company since April 2012. Armando focuses on sales training and development, aiming to turn real estate professionals into strategic thinkers who embrace continuous growth.
Other Notable Employees
- Jorge Velasquez: Realtor
LinkedIn Profile: [Jorge Velasquez](https://www.linkedin.com/in/jorge-velasquez-90a5a726)
- D'Ann Allen: REALTOR
LinkedIn Profile: [D'Ann Allen](https://www.linkedin.com/in/d-ann-allen-b9625b1a)
- Diana Con: Real Estate Agent
LinkedIn Profile: [Diana Con](https://www.linkedin.com/in/diana-con-298b35265)
- Ray O'Halloran: Real Estate Agent
LinkedIn Profile: [Ray O’Halloran](https://www.linkedin.com/in/ray-o-halloran-32b41684)
Services Offered
Property Search
Home Alliance Group provides state-of-the-art property search capabilities, including an interactive map feature that allows potential buyers to view property listings and explore communities in Houston, Texas.
Real Estate Professional Development
The company emphasizes the development of their real estate professionals under Armando Franco's leadership to help them gain strategic market insights.
Contact Information
- Cell: (281) 748-1576
- Email: info@homealliancegroup.com
- Contact Form: Available on the [Contact Page](https://www.homealliancegroup.com/contact/)
Online Presence
- Website: [homealliancegroup.com](https://www.homealliancegroup.com)
- LinkedIn Company Profile: [Home Alliance Group, LLC](https://www.linkedin.com/company/home-alliance-group-llc)
Business Information
Home Alliance Group, LLC employs between 6-10 people and reports annual revenues in the range of $1M-$5M. The company holds a valid license issued by the Texas Real Estate Commission (TREC).
Competitor Profiling: Home Alliance Group, LLC
Competitive Landscape
The real estate market in Houston, TX, is highly competitive. Here are some key competitors:
1. Greenwood King Properties
- Specialty: High-end market dominance
- Annual Sales: Over $1B
- Employees: >170 agents
2. Energy Realty
- Specialty: Energy Corridor and international relocations
- 2024 Sales Volume: Over $51.34 million from 209 transactions
- Founder: Sherry Campbell
3. Compass
- Specialty: Technology-driven services like home improvement financing and exclusive listings
- Services: Home improvement financing, exclusive listings
4. Keller Williams
- Specialty: Nationwide reach with strong technological support and training for agents
- Service Areas: Nationwide, with a strong local presence in Houston, TX
Market Position
Houston Real Estate Market Overview:
- Inventory (Start of 2023): 4,439 homes
- Median Home Price (Start of 2023): $359,000
- Inventory (End of 2023): 5,388 homes
- Price per Square Foot (2023): $217 (start) to $223 (end)
- Median Days on Market (DOM): 77 days
- Percentage of Homes with Price Cuts (End of 2023): 41%
Key Points for Sales Strategy
1. Highlight Trusted Expertise:
Emphasize Home Alliance Group’s solid track record and adherence to TREC guidelines.
2. Competitive Positioning:
Distinguish its personalized service and local expertise in contrast to the large-scale operations of competitors like Keller Williams and Compass.
3. Market Conditions:
Leverage the balanced market conditions to appeal to both buyers and sellers looking for stable and predictable transaction environments.
4. Community Engagement:
Foster stronger community ties and emphasize localized service, similar to competitors like Energy Realty and Greenwood King.
By focusing on these strengths, Home Alliance Group can craft a compelling narrative for potential clients, emphasizing reliability, local expertise, and personalized service tailored to the specific needs of Houston's residential market.
