HomeTrust Bank, established in 1926, is a North Carolina state-chartered, community-focused financial institution headquartered in Asheville, NC. With over 30 locations across North Carolina, South Carolina, Tennessee, Virginia, and Georgia, the bank is committed to providing value-added relationship banking through both physical branches and online/mobile channels.
The bank's mission is to enrich the lives of its customers and communities by delivering personalized financial products and services, emphasizing accessibility, integrity, and excellence in customer service. Core values include integrity, customer focus, community engagement, and innovation.
HomeTrust Bank's strategic focus centers on expanding its market presence in the Southeastern United States, increasing the range of product offerings—including digital banking solutions—and maintaining high levels of customer satisfaction through feedback and innovation. The bank aims to optimize operational efficiency to enhance profitability.
As of December 31, 2024, HomeTrust Bancshares, Inc., the holding company for HomeTrust Bank, reported assets of $4.6 billion. In 2023, the bank disclosed revenue of $186 million, marking a 24% increase from the previous year.
HomeTrust Bank has expanded its footprint through strategic acquisitions, including:
- Jefferson Bancshares, Inc.: Acquired in 2014 for $51 million, adding 12 offices in eastern Tennessee.
- Bank of Commerce: Acquired in 2014 for $10 million, expanding presence in Charlotte, North Carolina.
- TriSummit Bancorp, Inc.: Acquired in 2017 for $36 million, enhancing operations in Kingsport, Tennessee.
- Quantum Capital Corp.: Acquired in 2023 for $67.6 million, adding three branches in the Atlanta area with $600 million in assets.
These acquisitions have been instrumental in HomeTrust Bank's growth strategy, allowing it to enter new markets and diversify its service offerings.
HomeTrust Bank has been recognized for its workplace culture and financial performance, including:
- America’s Best Workplace: Named a 2025 America’s Best Workplace and Best Place to Work in Tennessee and Virginia by Best Companies Group.
- Newsweek’s America’s Most Loved Workplaces®: Ranked 156 in the Top 200 list in 2024.
- American Banker’s Best Bank to Work For: Recognized in 2024.
- S&P Global Market Intelligence: Ranked as a Top 50 Community Bank in 2023.
- Forbes: Ranked in the top 100 of Forbes' 15th Annual Best Banks list.
These accolades reflect the bank's commitment to fostering a positive workplace culture and achieving strong financial performance.
The bank's leadership team includes:
- C. Hunter Westbrook: President & Chief Executive Officer, leading the bank's strategic initiatives and overall operations.
- Charles "Chuck" Sivley: Chief Technology Officer, appointed in 2024 to drive technological advancements and digital transformation.
HomeTrust Bank operates in a competitive landscape alongside regional and national banks such as Park National Bank, Cadence Bank, Synovus Bank, Regions Bank, and Renasant Bank. The bank differentiates itself through its community-focused approach, personalized customer service, and strategic acquisitions that enhance its market presence.
Strategic collaborations and partnerships have been pivotal in HomeTrust Bank's expansion, including the acquisition of Quantum Capital Corp., which added three branches in the Atlanta area and $600 million in assets.
HomeTrust Bank's strategic roadmap includes further expansion into the Southeastern United States, enhancement of digital banking services, and continued focus on community engagement. The bank's strong financial foundation and commitment to innovation position it well for future growth and success.
For more information, visit HomeTrust Bank's official website.
