Comprehensive Market Analysis: Honda of Lincoln and Competitor Profiling

Overview

Honda of Lincoln is a leading Honda dealership located at 2770 Yankee Hill Rd, Lincoln, Nebraska. Founded in 1978, it operates as the largest dealer in its district, with a strong emphasis on delivering excellence in both sales and service. As a privately held entity, Honda of Lincoln specializes in new and used vehicle sales and service, with a focus on dedicated Honda service offerings. The dealership's robust portfolio includes various vehicles such as SUVs, sedans, and hatchbacks. Key services provided are auto repair, parts, and leasing services, which are managed through specific contact points for sales, service, and parts departments.

Achievements and Accolades

Honda of Lincoln has a prestigious history, highlighted by winning American Honda's President's Award 17 times, underscoring its exceptional service and sales achievements. The dealership was also designated as a CarGurus Top Rated Dealer for 2022 and enjoys high customer ratings, maintaining an impressive 4.9 score across 4,995 reviews on platforms such as DealerRater.

Financial Performance

The dealership has reported approximately $21.9 million in revenue and employs about 99 staff members, indicating its significant impact on the regional automotive sales landscape.

Leadership and Key Personnel

Leading Honda of Lincoln is Andy Goodyear, General Manager, who prioritizes customer satisfaction and dealership growth. Supporting him are vital members like Jeff Williams (Service Manager with 33 years of experience), Craig Cameron (Parts Manager), and Ron McLain (Internet/Business Development Manager). The highly rated sales team includes consultants such as Russ Meyer and Scott Stream, each with perfect customer satisfaction ratings of 5.0.

Customer Engagement and Community Involvement

Honda of Lincoln is deeply intertwined with the community, focusing on customer engagement through various initiatives and communications. Regular updates to followers celebrate employee milestones and highlight achievements like the consecutive Car and Driver's 10Best awards won by Honda models such as the Civic, Accord, and CR-V. Positive testimonials from customers attest to the dealership's commitment to a non-pushy, helpful sales approach.

Contact Information

• Website: [Honda of Lincoln](https://www.hondaoflincoln.com)

• Sales: (402) 437-1234

• Service: (402) 437-1236

• Parts: (402) 437-1206

Competitor Profiling

Key Competitors

1. Sid Dillon Auto Group

• Operates eight locations across eastern Nebraska, offering a broad range of new and used models, and is a significant competitor due to its extensive reach and vehicle offerings.

2. Baxter Toyota Lincoln

• Located at 8600 S 33rd St, Lincoln, Baxter Toyota leverages a strategic location, enhancing its accessibility and competitive position in the Lincoln metro area.

3. Anderson Ford, Mazda of Lincoln

• Offers a wide selection of new Ford and Mazda vehicles along with quality pre-owned cars, emphasizing superior service and a comprehensive inventory.

4. Dillon's Auto Superstore

• Holds the Midwest's largest pre-owned inventory, focusing on high-quality cars and a customer-friendly buying experience, backed by competitive pricing and comprehensive reconditioning.

5. DuTeau Chevrolet

• Situated in Lincoln, offering both new and used vehicles, with comprehensive services including financing, parts, repairs, and maintenance contributing to its competitive stance.

6. Husker Auto Group

• Features an extensive inventory of new and used vehicles, including premium brands like Mercedes and BMW, providing a wide customer choice.

Strategic Positioning

Honda of Lincoln’s competitors focus on a broad spectrum of new and pre-owned vehicles, emphasizing service quality and customer convenience. Competitors like Sid Dillon and DuTeau Chevrolet utilize multiple locations and extensive inventories to serve diverse consumer needs, while Baxter Toyota and Anderson dealerships capitalize on strategic locations and comprehensive service offerings to enhance customer loyalty.

Considerations for Competitive Advantage

To sustain and enhance its competitive positioning, Honda of Lincoln may consider prioritizing innovations in customer experience, bolstering service capabilities, and refining marketing strategies to distinguish itself amidst a strong local competitor network. Additionally, leveraging Honda's brand prestige and concentrating on environmentally friendly vehicle solutions could attract a clientele mindful of sustainability.