Company Market Research Report: Honeylove

Company Overview

• Name: Honeylove

• Mission: To provide women with garments that are as comfortable as they are effective without sacrificing style. Honeylove aims to empower women of all shapes and sizes with high-quality clothing and shapewear that can be worn with pride, proving that femininity is a superpower.

• Founded: Honeylove was created by Betsie Larkin. The exact year of founding is not specified in the data.

• Founder: Betsie Larkin, who also serves as a co-CEO.

• Headquarters: No information is available.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Notable Aspects: Honeylove is known for its innovative approach to shapewear, integrating high-quality fabrics and designs to ensure comfort and effectiveness. The company stands out for its dedication to size inclusivity and its commitment to community support through partnerships such as Dress for Success.

Products

Overview

Honeylove specializes in shapewear, bras, bodysuits, tops, and underwear with built-in support features designed for comfort and effectiveness. Key products include:

• Shapewear: Known for targeted compression that molds without squeezing and stays perfectly in place.

• SuperPower Short: Offers super strong support.

• SuperPower Brief: Features strong support.

• ShadowSculpt High-Waist Short and Brief: Provides medium support.

• Bras: Underwire-free designs that offer lift and support for cup sizes A-G.

• CrossOver Bra, Silhouette Bra, V-Neck Bra: Popular for comfort and support.

• Bodysuits: Offer all-over shaping with wire-free lift.

• Mid-Thigh, Low-Back, Open-Bust Bodysuits: Different designs provide strong to super strong support.

• Tops: Built-in bras that offer various levels of compression.

• LiftWear Cami, LiftWear Tank, Strong Support Cami: Designs that provide medium to strong support.

• Underwear: Soft, comfortable fabrics providing varying degrees of support.

• CrossOver Brief, Silhouette Brief, SoftForm Briefs: Notable for their comfort and fit.

Key Features

• Quality Fabrics: Sourced for comfort, durability, and performance.

• Size Inclusive: Designed to cater to numerous body shapes and sizes.

• Rigorous Testing: Each product is tested on real women over two years to ensure quality and performance.

Recent Developments

• Series A Funding: Honeylove raised $13 million in its Series A funding round led by Lightspeed Venture Partners in 2019. The company is preparing for a Series B round to continue scaling operations.

• Partnerships: Honeylove has partnered with Nordstrom to make its shapewear available in select stores and plans expansion into an additional 50 stores by the end of the year.

• Philanthropy: Maintains an ongoing relationship with Dress for Success, donating garments and finances to support community operations.

Conclusion

Honeylove has differentiated itself in the market through a focus on quality, inclusivity, and customer satisfaction. Despite limited public information on specific employee counts and revenue figures, the company’s robust growth trajectory and strategic partnerships are indicative of its success in the market. The brand's seamless transition from shapewear to everyday apparel exemplifies its capacity to innovate and meet diverse customer needs in the fashion industry.