Company Research Report: HookBang

Company Overview

• Name: HookBang

• Mission: To solve difficult software problems with experienced developers that care about technology and innovation, cultivating creativity, respect, and accountability.

• Founded: 2012

• Founders: No specific information available

• Key People: No specific information available

• Headquarters: Austin, Texas (operates as a 100% remote company)

• Number of Employees: 55+ talented engineers, artists, and designers

• Revenue: No information is available

• Known For: Advanced software solutions, particularly in the fields of AR/VR/XR, AI, and distributed network computing.

Products

HookBang offers various products and services mostly centered around technology-enhanced solutions:

• Machine Vision + AR/VR/XR Solutions

• Description: Custom research and development in machine vision and AR/VR/XR, providing scalable solutions for enterprise-level products.

• Custom AI Solutions

• Description: Development and deployment of custom neural networks suitable for enterprise, commercial, and defense applications.

• Distributed Network Computing

• Description: Large-scale AI simulations, allowing partners to test conditions without significant infrastructure investments.

• Custom Software Services

• Description: Encompasses UI/UX Design, 3D Art, System Architecture, Development, and Project Management.

• Assistive Reality Platform

• Features:

• Effortless exploration with real-time component identification.

• Contextually-aware user guidance through synthetic directions.

• Remote Assistance integrating audio and video interactions with AR annotations.

• PackRat Game

• Description: The largest virtual card collecting and trading game available on the web, Android, and iOS, with over 13,000 unique cards.

• Development: Initially launched in 2008, acquired by HookBang in 2012, and revamped in 2020 using Unity game engine with new features and technologies.

Recent Developments

• Scrabble® Vision: Scorekeeper+

• Launched for Mattel: Innovative companion app using machine vision to enhance Scrabble gameplay with real-time scoring and player hints.

• Google Shared AR Gaming

• Project for Google: Creation of "Nightenfell," a cross-platform AR multiplayer game overcoming the challenge of shared AR environments between iOS and Android.

• Interactive Experiences for High-Profile Clients

• Warner Bros. Friends 25th Anniversary: Mobile AR apps with features like AR photo booths and trivia games.

• Intel RealSense: Custom interactive experience for Minecraft world integration.

• Alienware AR Experience: AR walkthroughs showcasing new Alienware laptop features.

• Platform Development

• Collectible Commodities Platform (CCP): Backend system for virtual and tradeable content management and automation.

Partnerships and Collaborations

• Collaborations: Engaged in innovative projects also noted for working with tech giants like Google, ensuring cross-platform AR applications and providing AR solutions for brands like Alienware and Intel.

Conclusion

HookBang is a pivotal player in the software development industry, especially in AR/VR, machine vision, and AI. Their innovative projects like PackRat and industry collaborations highlight their prominence in developing cutting-edge technology solutions. The recent expansion into assistive reality and partnership with prominent tech companies underscores their commitment to advancing human-machine interaction and enhancing user experiences.